Brand Vision Interactive Book App

from Business Expert Press

Brand Vision

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company’s corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy.

Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.(description from Publisher)

The Brand Vision Interactive Book App

The Brand Vision interactive book app, built specifically by the author(s), gives you the full experience by turning the book into real, practical actions. The app gives you focused assessments and tools for educating, learning, and implementing positive change for you, your employees, your students, and coworkers.

Take the best ideas from Business Expert Press books and turn them into practical plans and actions.

  • Big Idea Summaries
  • Instant Assessments
  • Discussion Questions
  • Tools & Templates
  • Action Plans
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