Interactive Book App Library from Business Expert Press (BEP)

Turn Ideas into Practical Action

Interactive Business Book App Software

Take the best ideas from Business Expert Press books and turn them into practical plans and actions.

Don’t just read BEP books. Implement them.

Business Expert Press readers are professionals, consumers, and MBA and executive education students. They want to consume knowledge as quickly as possible and then transform this knowledge into tangible actions and results.

  • Big Idea Summaries
  • Instant Assessments
  • Discussion Questions
  • Tools & Templates
  • Action Plans

Business Expert Press interactive book apps transform the big ideas, assessments and templates from BEP books into practical tools for educating, learning, and implementing. The BEP and Praxie partnership is transforming what it means to “read.” Use our apps to turn our authors’ expert knowledge into meaningful actions for yourself, team, organization, or classroom to create positive change.

Business Expert Press Interactive Book Apps Library

BEP Featured Book Apps

100 Skills of the Successful Sales Professional

100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings but it also consolidates these teachings to maximize the value extracted from every page. If you’re conscientious about making the biggest impact in your professional career by taking action to minimize the long learning (and earning) curve, then this is the playbook for you. (description from Publisher)

101 Tips for Improving Your Business Communication 

This book contains business communication information that may not have been taught in college, information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books.
The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well as offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author’s work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication. (description from Publisher)

Applied Humanism

You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business.
Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses. (description from Publisher)

Project Management for Archaeology

Archaeology, the science in charge of studying ancient cultures, is without a doubt one of the most alluring professions in today’s academic world. It is a versatile and complex discipline requiring a lot of skill expertise from both students and specialists, including the efficient management of team of coworkers, logistics, resources, etc.

Project Management for Archaeology is a first approach to students and inexperienced archaeologists striving to better organize, lead, and execute an archaeological project. It also offers great insight and strategies to experienced and “old-school” researchers in order to improve efficiency, leadership, and organizational skills, following the most effective management techniques in the market.

Presented with a flexible approach that accommodates all types of archaeological research (from academic to rescue and salvage projects), Project Management for Archaeology is meant to be a practical handbook to be used all along the lifetime of any archaeological project.(description from Publisher)

Ask the Right Questions; Get the Right Job

Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, “I’m here to interview you, to see if I want to bring my talents and experiences to your organization.” Most people don’t know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts. This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!(description from Publisher)

The Barn Door is Open

The Barn Door Is Open: Frameworks and Tools for Success and Fulfillment in the Workplace is a business book, a playful and humorous read, an intelligent metaphorical and philosophical tale anchored in the tools and techniques of innovative and proven management frameworks. Readers will not only find its teachings entertaining and inspirational, but will benefit from its lessons and tools by applying them to their personal lives.
This book integrates the subjects and tools of Lean and Lean Transformation, mindfulness, confiict resolution, Theory of Constraints, project management, Agile, Six Sigma, change management, and corporate culture transformation into one easily digestible reference. (description from Publisher)

Be Agile Do Agile Book

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Be Agile Do Agile

The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it. In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them. We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. (description from Publisher)

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Breakthrough: Career Strategies for Women’s Success

It is an important time to celebrate the advancement of women. We have made visible progress in the last few decades. The number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing. However, there are still many challenges women face that are different from their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success.

The book is based on a global survey of over 180 women and interviews with a dozen influential women in leadership and professional roles conducted from January to March 2018. The women validated 21 career myths and provided advice and tips for helping women overcome them. While women seem to agree that these myths exist, until now, there has been few development resources dedicated to overcoming them. (description from Publisher)

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Build Better Brains

The exciting news is that leadership has become measurable in the brain. This opens a new perspective on “the biology of leadership”.

Have you ever wished to discover what lies inside of the box on top of your head? Are you aware that by reading this book you will forever change your brain, because your brain is an eternal construction site? Did you know that we have three brains? One brain in the brain, one in the heart, one in the gut?

With Millennials and Generation Z becoming most of our workforce, the way we think about leadership is changing. Advances in neuroscience can prepare leaders to build a culture of trust and purpose for themselves and their teams.

Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations. (description from Publisher)

Chief Kickboxing Officer

Chief Kickboxing Officer is not a book about fighting your way to the top of the corporate ladder. It’s about applying the visceral, tactical lessons of martial artistry to the way we think and the way we interact with people. –Jonathan Clements, author of A Brief History of the Martial Arts and The Art of War: A New Translation
Business and fighting are two sides of the same coin.
Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.
Chief Kickboxing Officer shows how the fighting and business mind sets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and map ping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.
‧ Formal and proactive types that align with the martial art of karate.
‧ Formal and responsive types that align with the martial art of judo.
‧ Informal and proactive types that align with the martial art of Mixed Martial Arts (MMA).
‧ Informal and responsive types that align with the martial art of Brazilian Jiu Jitsu (BJJ). (description from Publisher)

Civility at Work

In case you were not aware, research focusing on both Canadian and U.S. companies shows that a whopping 98 percent of people polled have experienced uncivil behavior on the job. And, according to the fourth annual study on Civility in America: A Nationwide Survey, conducted by global public relations firm Weber Shandwick and public affairs firm Powell Tate in partnership with KRC Research, civility in America continues to erode. This year’s study found that 70 percent of the Americans believe incivility has reached crisis proportions. Alarmingly, 81 percent of the Americans think that incivility is leading to an increase in violence at work. Notably, 80 percent of the people are dissatisfied with their jobs.
Increasingly, people are choosing employers who understand that civility is good business. In Civility at Work, Lew Bayer describes the business case for civility and explains how organizations can increase employee retention, performance, and overall revenue by creating a workplace culture of human kindness and civility. (description from Publisher)

Conflict and Leadership

Conflict is one of the greatest sources of tolerated business expenses and loss. This is despite the fact that this expense and loss can, in most cases, be easily turned around to revenue and gain. In the nonprofit world one of the greatest inhibitors of mission success is not that there isn’t enough funding, or the challenging nature of the cause. It is the simple fact that teams struggle to work well together.
What if conflict was the starting point for developing trust? What if it catalyzed a deeper, more meaningful understanding between team members? What if it was crucial for building stronger and more powerful organizations? Last of all, what if there were simple steps you could take to automatically help your teams communicate and work together more easily? This book shows you how. (description from Publisher)

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Creating a Business and Personal Legacy

This short book crystalizes key ideas on how to create a lasting business and personal legacy.

Worldwide, there is a growing interest on how to uncover one’s true purpose in life and legacy. It is a subject that crosses the minds of everyone regardless of geographic location, gender, age, or occupation.

Using fictional, but highly plausible stories, this short book crystalizes key ideas on how to create a lasting business and personal legacy.

With rising cases of depression resulting from personal and career challenges, this book provides refreshing perspectives on how to find new meaning and happiness in one’s life while making a relevant and lasting impact. (description from Publisher)

Creative Solutions to Global Business Negotiations

Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunders to reach mutually beneficial outcomes.
By sharpening negotiation skills, business executives will be able to interact more effectively with their counterparts in the fast changing global business environment and the rising influence of third parties. Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. (description from Publisher)

Customer Relationship Management

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. (description from Publisher)

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The Data Mirage

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. 

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions. (description from Publisher)

Decision Analysis for Managers

Everybody has to make decisions–they are unavoidable. However, we receive little or no education or training on how to make decisions. Business decisions are difficult: which people to hire, which product lines or facilities to expand, which proposal to accept, how much R&D to invest in, which environmental projects are high priority, etc. Personal decisions (college, getting married, changing jobs, buying a house, retiring, dealing with a health problem) can be even more difficult.
This book gives you the tools you need to…
Clarify and reach alignment on goals and objectives,
Understand trade-offs associated with reaching those objectives,
Develop and examine alternatives,
Systematically analyze the effects of risk and uncertainty, and
Maximize the chances of achieving your goals.
Success (getting what you want) depends on luck and good decision making. You can’t control your luck, but you can maximize your odds by making the best possible decisions, and this book gets you there. The author organizes and presents otherwise formal decision-making tools in an intuitively understandable fashion. The presentation is informal, but the concepts and tools are research-based and formally accepted. Whether you are a business owner, a manager or team leader, or a senior professional, these tools will help both your personal and your business life. (description from Publisher)

Developing Strengths-Based Project Teams

Everyone has talents and strengths. Everyone does projects.
Developing Strengths-Based Project Teams integrates common project management and strengths-based talent development language to help you and your project team learn about and become a strengths-based project team.
This book is designed for project managers, team members, and stakeholders who have an interest in talent development— not only their own talents and strengths, but also the combined talents and strengths of their project teams.
Learn about the characteristics of a strengths-based project team. Apply a series of building blocks for individual and team strengths-based development. Through exercises, templates, action plans, and reflective questions, learn how to cultivate the collective strengths of project team members to become a strengths-based project team. (description from Publisher)

Emotional Intelligence at Work

Even though it is seldom acknowledged, the truth is that business runs on emotion—yours and almost everyone else’s. And that emotion is often negative, leading us into bewilderment, dysfunction, and failure.
This book explains how to face up to this reality and respond by building street smarts and business emotional intelligence (BEQ). It supports your business success by developing your ability to recognize and effectively manage the destructive emotional tendencies, hidden agendas, and behaviors that exist all around you, and sometimes within you, that block business progress.
Emotions don’t belong in the business process, we are told. And that’s absolutely correct when destructive feelings disrupt the workplace. But here is the dirty little secret: Irrational and runaway feelings nevertheless dominate in many businesses and hold back professionals who are crippled by emotional dynamics that often play out beyond conscious awareness and their control.
Learn how and why emotions are a controlling factor in every career or business success and failure, and how to work with them to achieve your full potential by developing (BEQ). Expand and transform your business thinking and approach, by learning to recognize common, hidden emotional issues in a simple and straightforward manner. Strengthen your BEQ to achieve more accurate self-analysis, improved awareness, and effective functioning that creates predictable and positive results immediately. (description from Publisher)

Finance for Non-Finance Executives

This book is intended to help professionals, especially from functional areas other than finance—such as sales, marketing, human resource, research and development, production, and procurement—to gain an extensive working knowledge of critical financial principles in an easy-to-follow manner, enabling them to make critical business decisions involving cost-savings, budgets, new projects decisions, and growth strategies.
The author introduces the key concepts of finance so you can contribute to the success of your business. These will help you understand the language used by accountants and how financial statements fit together. Furthermore, you will understand how to use ratio analysis to get a sense of the company’s performance.
In addition, readers will learn the concepts of management accounting and various kinds of decisions, including make-or-buy and shutdown. You will gain an understanding of how to implement budgeting and working capital management. The exciting part is also the chapter on investment appraisal, where readers will learn how to evaluate business proposals from a return standpoint. (description from Publisher)

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Finding Your Career Niche: Conversations About Women and Business

This book is a conversation—not a lecture—for women. If women are wondering how to approach their careers at any age and how to decide when the time is right to have children, there are questions to help make the decision.
Chapters in this book provide women additional perspectives on deciding the type of career, taking advantage of opportunities, networking, surviving in the corporate environment, and when it is time to become an entrepreneur. (description from Publisher)

Getting the Best Equipment Lease Deal

This book is a guidebook for any business, small to large, considering acquiring equipment through a leasing alternative. It explains the pros and cons of leasing equipment, as well as how leasing and financing companies operate and the pitfalls to watch out for, provides guidance on how to financially evaluate lease offers and compare them to other financing alternatives. It also discusses the various business, accounting, and tax implications. Included are practical tips, recommendations and strategies for getting the best lease deal, a legal and business explanation of all relevant documents, and strategies to negotiate the relevant documents to get the best terms.
Very simply, this book is a comprehensive guidebook tailored expressly for the business lessee—with up-to-date suggestions, insider tips and observations. So, if you’re thinking about leasing equipment and want to know how to negotiate the best possible lease deal, this book is for you. (description from Publisher)

The Gig Mafia

Organized crimes (e.g., weapons trafficking, drug distribution, white collar crime) persist globally due primarily to the power of modern information and communication technology (e.g., computer-based networks in the open and dark webs) to facilitate organization and the enhanced liquidity provided by electronic transfers (in effect, e-capital) to distribute criminal proceeds in the same covert and high-speed manner used by the so-called legitimate commercial enterprises. Offshore banking in tax secrecy and tax haven jurisdictions facilitates both the socially accepted process commonly known as tax avoidance, for example, and the notorious practice commonly known as tax evasion: the former is lawful; the latter is illicit.
The dirty secret of how transnational organized economic crime persists lies in global finance, especially transactions using the U.S. dollar in safe havens (e.g., the West uses the Cayman Islands; the East uses Cyprus). Regulators, monitors, auditors, and other specialists in conducting transaction review do not readily and timely tell the difference between high valued transfers that involve true sales of licit goods from high valued transfers that involve the laundering of proceeds from human trafficking, drug distribution, arms sales, and so on. (description from Publisher)

Hiring for Fit

A key skill for any leader is the ability to hire a great team, and this skill requires a considerable depth of knowledge of the complex subject of fit. Most organizations talk about the need to hire for fit, but many go about hiring in the wrong way because their leaders don’t fully understand the concept of fit.
Hiring for Fit goes to the heart of what fit really means and provides expert insight for anyone involved in making hiring decisions. The author studied the personality traits and attributes of successful hires and developed a comprehensive system to hire the right fit for any role. The entire process is an application of her unique Trait Alignment Protocol (TAP), which is the key to identifying fit and maintaining fit over the long term.
By applying the thorough and practical fit strategy described in the book, leaders will gain expertise in the complex subject of fit, replace seat-of-the-pants hiring with a reliable process, gain confidence in assessing a candidate’s fit, make well-founded hiring decisions that avoid common hiring pitfalls, and pave the way for effective employee retention and advancement and for succession planning. (description from Publisher)

How to Navigate Strategic Alliances and Joint Ventures

Organizations, large and small, are realizing the importance of collaborations to achieve their business objectives. Organizations to create independent and joint values are entering into strategic alliances with their suppliers, customers, and even their competitors. Every alliance follows a lifecycle and decisions have to be taken by executives at each stage. Anticipated revenues and other sources of financial value remain unrealized if inadequate decisions are taken and alliances fail or under perform.
This book takes readers across the different stages of an alliance lifecycle and, through practical incidents, discusses and debates on the decisions to be taken. The book also demonstrates the various challenges faced by executives in an alliance. This book is perfect for managerial executives who are contemplating proposing a strategic alliance for their organizations or are part of an organization juggling various ongoing alliances, alliance managers, and business development professionals.
(description from Publisher)

Launching a Business: The First 100 Days

If you’re thinking of opening up your own business, you’ll need this book. This is a hands-on book that focuses on the tasks that you or any new business owner must complete in the first 100 days of launching a business. Think of it this way: Imagine you’ve conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on October 1. Now, what would you actually do on October 1, October 2, October 3, and so forth? How would you set your priorities? How would you know which tasks are the most urgent? Although the answers to these questions vary depending on the business, there are a set of key activities that all businesses must accomplish to get their businesses off to a good (and legally proper) start. This book provides examples that include securing proper business licenses and permits; setting up a bookkeeping system; negotiating a lease; buying insurance; entering into contracts with vendors; recruiting and hiring employees; and making the first sale. Broader issues such as developing a business model and building a brand will also be touched upon, but the primary focus of this book is getting you focused on the practical issues that you’ll need, as a new business owner, to accomplish, and accomplish correctly, and to get your business off to a good start. To help you prioritize and track the activities that must be completed at the onset of a business, this book will teach you how to set up a ‘First 100 Days Plan,’ with the template (titled First 100 Days Plan) included in this book. (description from Publisher)

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Lean on Civility

In Lean on Civility, the authors explain how incorporating civility can drive success in your business. As a key component of workplace training, civility can have a significant impact on workplace culture and also increase measurable outputs related to continuous improvement—including but not limited to quality, efficiency, and cost.
When organizations are deliberate and strategic about increasing supervisors’ and managers’ civility competencies in four key skill areas, they experience almost immediate improvements in interpersonal relationships, communication, morale, retention, trust, and productivity.
Lean on Civility offers a practical tool kit—complete with strategies and tools (like the Masotti Feedback Method)—that you can take back to your workplace and implement immediately. (description from Publisher)

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Manage Your Career: 10 Keys to Survival and Success

This book gives the reader the keys to survival and success as his or her career progresses from one job to the next in the same, or a different, organization—be it for-profit, nonprofit, government, or volunteer. It is designed to help the reader avoid the many traps and pitfalls encountered along his or her career path and to help facilitate increased personal effectiveness during all three stages of the job cycle—interviewing, new hire, and long-term employment. Whether preparing to enter the workforce for the first time or in early, middle, or later career stages, this book will show the reader how to avoid jobs and organizations that are not a good fit. It will also go beyond survival and show how to achieve success by doing the job well and making other contributions to the organization in ways that improve job performance, satisfaction, happiness, and personal and professional growth. The keys this book provides will work whether the reader is an independent contributor, a manager responsible for the work of others, or an executive responsible for the enterprise. Organizational leaders, human resource professionals, career coaches, and mentors can also utilize this book to educate and train employees to be more productive at work and happy in their worklife. (description from Publisher)

Managing Abundance

India’s rural BPO guru Pradeep Nevatia joins with New York-based hedge fund investor Rahul Nevatia to present the until-now abstract concept of abundance through an innovative managing by ethics (MBE) framework that uncompromisingly connects individual self to collective self in self-sustained abundance beyond the hocus-pocus of scarcity. As against the card-carrying management by objectives (MBO), the pioneering MBE paradigm sets human–nature co-existence as the basis to realize abundance, the source energy of all beings.

The ethics–abundance theme of this book could not be timelier for businesses to reconstruct their growth strategies for a sustainable future following the coronavirus pandemic. The industrial and financial engineering duo has leveraged their respective business turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy–goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue to deliver sustainable business results in a meaningfully restructured leadership–fellowship relationship dynamic replacing the scarcity-driven everyday mill with natural rhythms of abundance. (description from Publisher)

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Managing Sustainability

Managing Sustainability: First Steps to First Class provides a compelling case, real-world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities.

This strategy has taken companies from initial conception to the top of the sustainability rankings. Using examples from leading companies, readers will understand how to build-programs that drive results and enhance reputation.

Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement “best practices,” earn license to operate, reduce compliance and regulatory costs, and more.

Includes the latest trend to go beyond the organization’s own “footprint” to integrate their values into their supply chains and build employee and customer loyalty by empowering these essential stakeholders to live their shared values.

Sustainability professionals or business strategists who are seeking to integrate effective programs that match corporate strategy with the purpose and values-driven initiatives that engage employees, build customer loyalty, and improve license to operate will benefit from the author’s more than 30 years’ experience in corporate communications, business, and corporate sustainability. (description from Publisher)

Mastering the Moneyed Mind, Volume I

The Causes, Culprits, and Context of Our Money Troubles is the first book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr. Bayer explores the history of our relationship with money—specifically the role morality, and the concept of “virtue,” has played in that history, and the wealth versus money dichotomy.
Filled with tales and exemplifications, the book introduces readers, pseudonymously, to sample patients of money-mind imbalances, such as the “11 million-dollar man” who becomes corrupted by money’s influence, that unbalances their internal gyroscope (internal moral compass). It draws readers to examine past- and present-day corruptions derived from money’s influence and compels them to examine concepts and theories from great economists of yore (e.g., Adam Smith, Karl Marx, and J.M. Keynes) to create a theoretical foundation for what the author calls a Gyroscope methodology.
As a foundational tool in the series, this book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate)insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public. (description from Publisher)

Mastering the Moneyed Mind, Volume II

The Bottomless Line—Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader’s attention to the “dark side” of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of- the-mill corruption, and dangerous groupthink, the author examines the personal and broad-scale financial troubles generated by reckless financial misunderstandings.
The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions—“just following orders”). In the end, readers are led to the “big takeaway:” the need to cultivate and maintain a core of character in order to weather any ethical storm. (description from Publisher)

Mastering the Moneyed Mind, Volume III

This book, “Body and Mind: The Effects of Money Problems,” advances readers into an examination of the effect of money problems on the body and mind. This book presents research that supports solutions offered throughout the series to fix maladjustments of the mind, and develop a sound grasp of the mind-body connection to ensure there is an unbreakable bond at all levels. Readers are guided into a psychological examination of the overexcited mind of a gambler or bettor or broker/trader, as a way of demonstrating how difficult it is to stop the runaway feedback mechanism that the brain’s reward system often is. The reader is presented with the effects of the hyperactive mind and of Type A personalities who believe the hype about themselves—on the brain, on stress hormone levels, on the immune system, on the heart—with sleep deprivation and insomnia rounded up as the usual symptoms in the vicious cycle of never having enough. A comprehensive diagram that charts the parts of the body that can be affected by stress is presented with key strategies for managing stress. The book begins with an evocation of the relentless pace of many high-strung professionals, with little socialization or emotional relief, and much in the way of mood and personality disorders. Strategies for developing stress-free solutions for avoiding depression, in addition to detailed data that point to high recovery rates from depression offer readers practical, tangible tools for managing real life, money problems. Pointers on how to avoid The Triggers that Produce Multiple Wounds will play a critical role in helping readers to equip their Gyroscope to cope with stress. (description from Publisher)

Mastering the Moneyed Mind, Volume IV

The Gyroscope—A Personal “Money Wellness” Strategy is the fourth book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. The book builds on the foundations laid in the previous three books in the series and delivers to the reader The Gyroscope—a personal wellness strategy, with a robust menu of tools for overcoming some of the critical money problems identified in the previous three books.
After a comprehensive definition of Gyroscope, readers are guided through self-assessments and evaluations, including communication and relaxation techniques—all aligned with or made to relate to best practices in fiduciary responsibility. As a tool for self-improvement, the Gyroscope offers readers strategies for work-environment survival and professional risk management, in addition to techniques for personal deception avoidance. Techniques in this area draw readers into a 15-point Personal Rules of Engagement checklist, and exercises in a personal mission statement, with techniques for success benchmarking, affirmations, and engagement in a personal Return on Investment (ROI) calculator.
As the final book in the series, it offers readers a tangible gift, a section covering the Top Five Things You Should Do Next—a concise, hard-hitting handful of advice that will get anyone on the road toward achieving their goal of balance and fulfillment—a naturally, solid, Gyroscope. (description from Publisher)

New World Technologies

In today’s high-pressured world, digital transformation is everywhere on the agendas of corporate boards and has risen to the top of CEOs’ strategic plans. Artificial intelligence, blockchain, 3D printing, the Internet of Things, and drones are some of the emerging technologies that are already transforming our world. In this fast changing domain— predicted by few and now reality for all—how can companies transform today’s challenges into tomorrow’s opportunities?
This book is targeted to help a broad audience such as students, professionals, business, and technology managers to transform an old-world brick and mortar organization to a new-world digital leader. The author addresses various questions including: what essential components does digital transformation include, and how does it impact the enterprise? How does convergence of emerging technologies benefit your organization? How can you start transformation and technology planning projects? (description from Publisher)

The Non-Timing Trading System

The Non-Timing Trading System is a conservative process for investing in the stock market. This book is perfect for the investors that are dissatisfied with low interest rates and want high returns on their investment without high risk. The book will teach you a low-risk strategy that will give you consistent average yearly returns between 20 percent and 30 percent and beat the S&P 500 year after year. The system is based on a mathematical model designed to protect your capital while giving you high returns.
You don’t have to time the market and pick the right stock. The market will tell you what it is doing. There are always corrections in the market, even severe ones. The book describes in detail how it handles downturns and how it gets you out of the market before corrections become severe.
The author doesn’t just show you a strategy and leave you hanging. There is a tutorial with five years of trading using the system which covers every possible scenario so that you are never left wondering what to do. Protection of your capital is its highest priority. The investor that is looking for high returns should not have to settle for high risk. (description from Publisher)

Project Communication from Start to Finish

Research shows that 90 percent of a project manager’s time is spent communicating with various stakeholders. This book offers strategies that enhance communication throughout the project cycle and describes innovative techniques for bridging cultural gaps, increasing understanding, and ensuring project success. (description from publisher)

Project Communications

Communication is vital for project success. Experts know it. Industry-wide research verifies it. Yet projects continue to fail because of poor communication. As a result, stakeholders and organizations don’t realize the benefits of their projects and project teams.
This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards that can be applied to any size and type of project. Gain actionable in- sights into identifying your audience, choosing the right tools, managing change, and handling conflict. Expand your professional toolkit with templates, activities, and re- sources. Develop your project communications expertise with reflective questions and recommendations. Make your project communications a critical factor in your project success. (description from Publisher)

Project Management for Archaeology

Archaeology, the science in charge of studying ancient cultures, is without a doubt one of the most alluring professions in today’s academic world. It is a versatile and complex discipline requiring a lot of skill expertise from both students and specialists, including the efficient management of team of coworkers, logistics, resources, etc.

Project Management for Archaeology is a first approach to students and inexperienced archaeologists striving to better organize, lead, and execute an archaeological project. It also offers great insight and strategies to experienced and “old-school” researchers in order to improve efficiency, leadership, and organizational skills, following the most effective management techniques in the market.

Presented with a flexible approach that accommodates all types of archaeological research (from academic to rescue and salvage projects), Project Management for Archaeology is meant to be a practical handbook to be used all along the lifetime of any archaeological project.(description from Publisher)

Project Management Essentials

Project management is a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, is the go-to book for tried and true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format.
It follows the project life cycle and provides several ready- to-use templates. Readers can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Along- side each template is a brief description of what each template is and why it is useful, with an example to illustrate it. (description from Publisher)

Selling: The New Norm

Why read another book on selling? Simple. Today’s client is more informed; more sophisticated, and has more access to information. Selling professionals today need to be keener to fulfill the needs of the client by offering value, and most important, trust. In the increasing age and rage of globalization and the Internet, competition rises. Selling professionals today need to determine better ways to reach the economic decision maker and better articulate their value. Selling: The New Norm is such a book. This book will provide the tools and templates required to meet today’s sales challenges. (description from Publisher)

Shaping Your Future: Become the Brand Everyone Wants

This book is a powerful combination of transforming tools related to our three-part being: spirit, soul (will, intellect and emotions), and our body (what people observe, hear and the perceptions they form). What happens on the inside impacts every part of life on the outside. These exercises, stories, examples, and educational components are filled with techniques and inspiration designed to guide you into how to successfully advance your personal and professional life simultaneously. You will be empowered to learn how to turn both personal and professional challenges into success. These techniques can be implemented immediately and experienced for a lifetime.
Beginning with the very first chapter, you will launch into transforming exercises that dig deep to accelerate maximum growth. Become proficient as a routinely sought-after friend and business associate using this self-esteem, professional image, and business etiquette guidebook. Attract the most positive relationships by developing a success-driven default mindset through autosuggestion techniques. Confidently communicate with all socio-economic, educational and age groups. Learn powerful and effective communication skills to engage one or 1,000.
When you finish this book, you will revel in your new life and career reinvention, strength, reputation, persona and mind set. You will be empowered to radiate indispensable characteristics to those you meet every day. Start now! (description from Publisher)

Stand Out!

This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now! (description from Publisher)

Strategic Leadership of Portfolio and Project Management

As an executive, your organization may have limited resources. This book will instruct you and your leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal work portfolio.
You’ll learn how to sponsor every project stage, as well as leading project managers as direct reports. Detailed advice is given for developing project management competency and utilizing input from customers, employees, and processes.
You’ll learn how your organization can capitalize upon information technology to become competitive and to effectively implement business strategies, as well as how to make portfolio and project decisions using both qualitative and quantitative data and reliable analysis methods. (description from Publisher)

Sustainable Quality

Today, the concept of using quality as a competitive advantage has been diminished or even lost completely. It is not that there is a lack of quality improvement models, as there are many available. While each has had success, no one model that taken hold as the model. Why do improvement efforts seem to fizzle out? Why are they not sustainable?
Something has been missing from the strategy, planning, and implementation of these quality efforts. That missing ingredient has been culture.
This book provides the strategy, tools, and methods needed for sustainable quality. The book is based on a new quality model and explains why a positive culture is a prerequisite to sustainable quality improvement.
Excellence is achieved through people, and it is this people-centric approach that should be the basis for success. By building a foundation based on inclusion, positive culture, and strong leadership, great achievements are possible. This inside-out approach creates a strong internal community which can be the catalyst for embracing change and sustainable improvement. (description from Publisher)

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Sustaining High Performance in Business

Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.

In contrast, this book asserts that it is the efficiency and effectiveness of a firm’s entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory.

Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders – customers, employees, shareholders, suppliers, and the communities in which they operate. (description from Publisher)

Tell Me About Yourself

What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today’s business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding?
The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age- specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today’s fast- paced professional world.
Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding to- ward professional career development seriously. (description from Publisher)

This Note’s for You

This book talks to the people that created the campaigns with the songs we remember the most. Everything from Bob Seger’s “Like A Rock” in Chevy Trucks to Lady Gaga’s “Applause” and the dancing KIA hamsters. The result is a book for students to be educated and entertained on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and helps the student to be a part of where it is still to go. (description from Publisher)

Transforming Towards Life-Centered Economics

Transforming Towards Life orients change agents, policy makers, activists, business leaders, ecologists, economists, and thoughtful people everywhere to the values and practices needed to build a world where all can flourish, where ‘all’ includes all humanity and all of life’s beings.

It provides an in-depth understanding of what it will take, especially in the wake of the global Covid-19 pandemic and the burgeoning climate emergency, to transform today’s growth-and profit-oriented socio-economic systems to life-affirming ways benefit all rather than just an elite few.

Transforming Towards Life argues that to move towards a world in which all can flourish, we all need to start telling new, yet very ancient, stories about who we are and why we are here in the world-stories built on relationship or connectedness, responsibility for the whole, reciprocity, and equity. We need to incorporate core ideas about what gives life to systems into all businesses, communities, governments, and other types of organizations-that is, what helps them flourish.

Business and other institutions need to create collective value, that is, value for all, and change the mindsets of people engaged with them so that they in turn can generate new performance metrics, practices, and power relationships that enable people everywhere to find their voice and their capacity to participate actively in bringing about a flourishing world. The book concludes with thoughts about how each one of us can do our bit to bring about this necessary transformation.

Why Projects Fail: Nine Laws for Success

We are all involved at some time in our lives in projects, if not professionally then in our private and community lives. Some projects fail completely and many more disappoint. We frequently hear reports of IT, construction, engineering, and personal projects failing by going over budget, or running late, or failing to meet the client’s expectations; or all three. This book deals with the nine features that almost all failing projects share.
In this easy to read book, the author uses his nine laws of project design and control to lead the reader through the traps that can catch out not only project managers but also the project client and other members of a project community. This book is not a treatise of project management theory but practical guide, based on wide experience and the study of the causes of project failure, aimed at the professional and amateur alike. (description from Publisher)

Workplace Jazz

Following a team development system that jazz musicians use naturally provides clarity, purpose, and structure is the key to creating high-performing agile teams. It is attainable through this book, Workplace Jazz.
In Workplace Jazz, the author raises a battle cry for individual and corporate responsibility in building cultures that are healthier and more productive for those working in them.
What should leaders do to address this workforce engagement and productivity gap? Should companies keep implementing culture improvement processes and procedures that do not address the emotional connection that teams need? Workplace Jazz offers a step-by-step process, enhanced with stories, neuroscience research, case studies, metaphors, and a strategic blueprint for developing connected and high-performing project teams based on the author’s experiences as a professional musician, certified conversational intelligence coach, and certified business consultant. (description from Publisher)

Your GPS to Employment Success

Economies had barely recovered from the Great Recession of 2008 when the COVID-19 pandemic moved swiftly around the world threatening to devastate global economies and their populations yet again. Inevitably, unemployment followed. Anyone looking for employment or a promotion in a mercurial economic environment can find useful tips and information in Your GPS to Employment Success: How to Find and Succeed in the Right Job.
This book is a career resource that contains a treasure trove of straightforward, pithy job search and career advice, 125 tips, and stories from an employment expert. It is a career advancement and networking guide that also identifies inconvenient truths that are not commonly known but are helpful to have in your career toolkit.
Your GPS to Employment Success also addresses
‧ The importance of preparing mentally, physically, and emotionally for a roller-coaster job search.
‧ How to adopt NBA star forward LeBron James’s career strategy for personal career goals.
‧ How to develop a career plan and strategy, and the need to execute a career strategy.
‧ How to look for employment in a virtual world.
‧ How a former NFL athlete asked a stranger for help and changed the trajectory of his life.
The author also provides a career toolkit that contains informative, time-saving material. (description from Publisher)