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Content Marketing Metrics describe the measures used to assess how well certain marketing strategies are performing. Generally, the goal of using these measures is to determine what content resonates with specific customers and the market. To determine which measures to monitor, it is important to have a firm understanding of the purpose of the content and the goals it is focused on achieving.
There are five primary metrics to track for any Content Marketing strategy:
The tools that Content Marketing managers can use to guide the process include analytics found within most social media platforms, third party software applications and spreadsheets to track and communicate metrics.
Unlike most traditional Content Marketing Metrics tools, upBOARD’s online Content Marketing Metrics templates allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other marketing best practice tools and templates, including:
7 Cs Compass Model, AIDA Marketing Model, BCG Matrix, Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Content Marketing Metrics, Customer Experience Maturity Model, Customer Relationship Management, Customer Journey Mapping, Digital Marketing, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, STP Model, Trend Mapping, and Value Propositions.