What are Core Values, and what are best practices, tools and online templates for teams and organizations?
Definition of Core Values
The Core Values of a company are the fundamental beliefs upon which a business is based. They are principals which are relied upon to steer interactions both internally among employees and externally with customers. Once they are written, core values need to be demonstrated through leadership role models, rather than just simply being communicated, and should guide interactions across every part of a company, from employee relations and benefits to marketing and sales strategies.
Description of Core Values
Millenials are an important factor when considering Core Values, because they make up a growing number of employees across all sectors. Surveys have shown that millennials would willingly be paid less in order to work for a company whose values closely align with their own. Therefore, it is important to have a formalized set of Company Core Values which are firm and unwavering. Creating Core Values should start with a Brainstorming session. Asking the following questions can help generate ideas for your values:
- What core values will be important to our customers?
- What principles should guide our choices?
- What do we want our company to be known for?
- How will our values distinguish us from competitors?
- What qualities do we value in employees?
Once the brainstorming has been done, try to find themes among the ideas that show what is important and what will set the company apart from its competition, both in terms of attracting top employees and gaining customer acceptance and loyalty. Once written and distributed internally, companies are expected to share their values publicly. Letting consumers know what you stand for and how you run your company will go a long way toward gaining customer loyalty and achieving long term success.
Tools & Templates
The tools managers can use for generated and communicating Core Values are surveys, presentations, spreadsheets, and other strategic documents.
upBOARD's Online Core Values Tools & Templates
Unlike most traditional Core Values processes, upBOARD’s online Core Values tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other change management best practice tools and templates, including:
AIM Accelerated Implementation Methodology, Beckhard & Harris Change Process, Boston Consulting Group Change Delta, Brainstorming, Bridges’ Leading Transition Model, Burning Platform, Case for Change, Change Fatigue, Change Management Curve, Change Management Impact Analysis, Change Management Maturity Model, Change Management Levers, Change Management Plan, Change Management Roadmap, Change Proposal, Change Readiness Assessment, Change Resistance Management Plan, Change Risk Assessment, Change Success Metrics, Communications Planning, Core Values, Deming Change Cycle, EASIER Change Management, Employee Engagement Plan, Feedback Capture Grid, Focus Groups, Geert Hofstede’s 6 Dimensions of Culture, GE Change Acceleration Process, Go-Live Planning, Head, Heart and Hands Model, Kotter’s 8-Step Change Model, Kubler Ross Change Curve, Lewin’s Change Management Model, Maurer’s 3 Levels of Resistance, Nudge Change Model, People Centered Implementation, Performance Support, Process Mapping, Sponsor Roadmap, Stakeholder Analysis, Stakeholder Interviews, Switch Change Framework, User Acceptance Testing, VRIO Framework and What’s In It For Me (WIIFMs).