Customer Relationship Management Interactive Book App

from Business Expert Press

Customer Relationship Management

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. (description from Publisher)

Customer Relationship Management Interactive Book App

The Customer Relationship Management interactive book app, built specifically by the author(s), gives you the full experience by turning the book into real, practical actions. The app gives you focused assessments and tools for educating, learning, and implementing positive change for you, your employees, your students, and coworkers.

Take the best ideas from Business Expert Press books and turn them into practical plans and actions.

  • Big Idea Summaries
  • Instant Assessments
  • Discussion Questions
  • Tools & Templates
  • Action Plans