Interactive Book Apps based on the Big Ideas of the Best Business Books

Turn Ideas into Practical Action

Interactive Business Book App Software

Take the best ideas from the top business books and turn them into practical plans and actions for yourself, your team, or organization.

Are you an author or publisher? Contact us to learn more.

Don’t just read. Implement.

People read business books to create positive change. We help you turn ideas into concrete opportunities and actions.

  • Big Idea Summaries
  • Instant Assessments
  • Discussion Questions
  • Tools & Templates
  • Action Plans

Our Interactive Book Apps distill the big ideas and essential concepts from the top business books. Our apps are new, original works of content, created in concert with our publishing partners or created by ourselves using our team of management and business process experts. We work with authors, publishers, and other experts to identify, create, and launch new titles that deliver both insights and practical solutions to improving ourselves, our teams, and our organizations.

While our book apps can be used as standalone tools, we encourage you to obtain the full-length book for more in-depth explanations, examples, and references that go beyond our more concise and focused interactive book apps.

We support both our authors and independent publisher partners by encouraging you to purchase books directly from them. All of our authors and publisher partners receive 100% of the revenue from your purchases when you buy their hard copy books directly from them using the links within our apps after you sign-up with upBOARD.

Featured Publishing Partners

Business Experts Press BEP

Featured Book Apps

We’re Creating the World’s Largest Library of Interactive Book Apps

Agile & Lean


Be Agile Do Agile Book

Be Agile Do Agile

The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it. In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them. We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. (description from Publisher)

Gemba Kaizen

The definitive, fully up-to-date guide to continuous improvement in the workplace

Written by Masaaki Imai, pioneer of modern business operational excellence and founder of the Kaizen Institute, Gemba Kaizen, Second Edition is an in-depth revision of this renowned, bestselling work. The book reveals how to implement cost-effective, incremental improvements in your most critical business processes.

(description from Amazon)

Lean Analytics

By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead–and the discipline to know when to change course.

(description from Amazon)

Lean UX

Designing Great Products with Agile Teams.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

(description from Amazon)

The Scrum Fieldbook

A Master Class on Accelerating Performance, Getting Results, and Defining the Future.

Scrum is the secret weapon behind some of today’s most successful companies. Businesses like Google, Facebook, Amazon, and Apple use Scrum to drive incredibly fast innovation, laser focus on customers, and continuous improvement, and to decrease decision times in order to reshape the world.

(description from Amazon)

Unfair Advantage

On the heels of his 2010 New York Times bestseller Conspiracy of the Rich, Robert Kiyosaki takes a new and hard-hitting look at the factors that impact people from all walks of life as they struggle to cope with change and challenges that impact their financial world.

In Unfair Advantage – The Power of Financial Education, Robert underscores his messages and challenges readers to change their context and act in a new way.

(description from Amazon)

UX for Lean Startups

Faster, Smarter User Experience Research and Design.

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques.

(description from Amazon)

Career & Success


          app details

Creating a Business and Personal Legacy

This short book crystalizes key ideas on how to create a lasting business and personal legacy.

Worldwide, there is a growing interest on how to uncover one’s true purpose in life and legacy. It is a subject that crosses the minds of everyone regardless of geographic location, gender, age, or occupation.

Using fictional, but highly plausible stories, this short book crystalizes key ideas on how to create a lasting business and personal legacy.

With rising cases of depression resulting from personal and career challenges, this book provides refreshing perspectives on how to find new meaning and happiness in one’s life while making a relevant and lasting impact. (description from Publisher)

Employee to Entrepreneur

How to Earn Your Freedom and Do Work that Matters.

Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself.

(description from Amazon)

Every Job is a Sales Job

How to Use the Art of Selling to Win at Work.

While you may not have “sales” in your title, that doesn’t mean you don’t have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you’re selling the other person on an ideal version of yourself. Every Job is a Sales Job will help you learn to identify “selling” opportunities that you may have overlooked.

(description from Amazon)

How Women Rise

Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job.

Overcome the twelve habits holding you back and take your career to new heights with this wise and approachable guide from two business leadership experts.

(description from Amazon)

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Manage Your Career: 10 Keys to Survival and Success

This book gives the reader the keys to survival and success as his or her career progresses from one job to the next in the same, or a different, organization—be it for-profit, nonprofit, government, or volunteer. It is designed to help the reader avoid the many traps and pitfalls encountered along his or her career path and to help facilitate increased personal effectiveness during all three stages of the job cycle—interviewing, new hire, and long-term employment. Whether preparing to enter the workforce for the first time or in early, middle, or later career stages, this book will show the reader how to avoid jobs and organizations that are not a good fit. It will also go beyond survival and show how to achieve success by doing the job well and making other contributions to the organization in ways that improve job performance, satisfaction, happiness, and personal and professional growth. The keys this book provides will work whether the reader is an independent contributor, a manager responsible for the work of others, or an executive responsible for the enterprise. Organizational leaders, human resource professionals, career coaches, and mentors can also utilize this book to educate and train employees to be more productive at work and happy in their worklife. (description from Publisher)

The One Hour Content Plan

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells.

(description from Amazon)

Pivot

The Only Move That Matters Is Your Next One.

Pivoting is a crucial strategy for Silicon Valley tech companies and startups but it can also be a successful strategy for individuals looking to make changes in their work lives. This book will introduce you to the Pivot Method and show you how to to take small, smart steps to move in a new direction–now and throughout your entire career.

(description from Amazon)

Powershift

Transform Any Situation, Close Any Deal, and Achieve Any Outcome.

Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way.

(description from Amazon)

The Personal MBA

Master the Art of Business.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business.

(description from Amazon)

Discover Your True North

The Leadership Classic, Discover Your True North, expanded for today’s leaders.

Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on first-person interviews with 125 leaders, this book instantly became a must-read business classic when it was introduced in 2007.

(description from Amazon)

Consulting & Coaching


Becoming an Exceptional Executive Coach

Use Your Knowledge, Experience, and Intuition to Help Leaders Excel.

Written by five leading executive coaches, Becoming an Exceptional Executive Coach is the answer to any businesses’ need for more individualized development resources. Drawing on their varied backgrounds, the authors show readers that coaching is about more than simply learning a set of skills.

(description from Amazon)

Flawless Consulting

A Guide to Getting Your Expertise Used.

This Third Edition to Peter Block’s Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago. It tackles the challenges next generation consultants face, including more guidance on how to ask better questions, dealing with difficult clients, working in an increasingly virtual world, how to cope with complexities in international consulting, case studies, and guidelines on implementation. Also included are illustrative examples and exercises to help you cement the guides offered.

(description from Amazon)

Getting Started in Consulting

The definitive guide to getting out of the office and getting into consulting.

Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune.

(description from Amazon)

Million Dollar Consulting

Build a thriving consultancy with the updated edition of this classic bestseller.

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

(description from Amazon)

The Consultant’s Handbook

A Practical Guide to Delivering High-value and Differentiated Services in a Competitive Marketplace.

This comprehensive handbook covers the fundamental skills and attitudes required by successful consultants from novice to practitioner level, irrespective of their specialist area. It untangles the key variables present in any consulting service and introduces practical ways to improve their effectiveness based upon the author’s experience of helping consulting organisations to develop and excel in the marketplace. The book explores consulting ‘from the ground up’ steering away from theory and focusing instead on practical application, providing a solid platform upon which to build further domain-specific competence.

(description from Amazon)

Corporate Culture


Soren Kaplan - Invisible Advantage Book

The Invisible Advantage: How to Create a Culture of Innovation

The Invisible Advantage details how any organization can create a culture of innovation – an environment that promotes free thinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn’t just about the importance of an innovation culture, nor how to emulate the “innovation untouchables” like Google and Apple. It’s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization’s specific environment.

(description from Amazon)

Building an Inclusive Organization

Leveraging the Power of a Diverse Workforce.

A diverse workforce is a business imperative. Without it, companies are made up of employees who come from the same background and have the same skills and, therefore, the same blind spots. A diverse workforce brings together different strengths, a variety of experiences, a huge breadth of knowledge and a wealth of creative problem-solving techniques.

(description from Amazon)

Built to Last

Last: Successful Habits of Visionary Companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

(description from Amazon)

Change the Culture, Change the Game

The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results.

Two-time New York Times bestselling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset – their people.

(description from Amazon)

In Search of Excellence

Lessons from America’s Best-Run Companies.

Based on a study of forty-three of America’s best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management — action-stimulating, people-oriented, profit-maximizing practices — that made these organizations successful.

(description from Amazon)

Mental Health and Wellbeing in the Workplace

A Practical Guide for Employers and Employees.

Mental Health and Wellbeing in the Workplace contains expert guidance for improving mental health and supporting those experiencing mental ill health. This comprehensive book addresses the range of issues surrounding mental health and wellbeing in work environments – providing all involved with informative and practical assistance.

This important guide explains mental health’s impact on businesses and employees; discusses why and how to promote mental health in the workplace and the importance of having an effective “wellbeing strategy”; provides guidance on managing staff experiencing mental ill health; addresses dealing with employee stress and anxiety; and more.

(description from Amazon)

The Culture Code

The Secrets of Highly Successful Groups.

Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are – it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

(description from Amazon)

The Fifth Discipline

The Art & Practice of the Learning Organization.

Peter Senge’s groundbreaking ideas on building organizations have made him a household name among corporate managers. His theories help businesses to clarify their goals, to defy the odds, to more clearly understand threats, and to recognize new opportunities. He introduces managers to a new source of competitive advantage, and offers a marvelously empowering approach to work.

(description from Amazon)

Creativity

The Creative Thinking Handbook

Your Step-by-Step Guide to Problem Solving in Business.

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 percent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the ‘box’ around our thinking, we could unlock unlimited streams of creativity for professional and business success.

(description from Amazon)

Innovation & Entrepreneurship


A / B Testing

The Most Powerful Way to Turn Clicks Into Customers.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates.

(description from Amazon)

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry.

How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

(description from Amazon)

Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

(description from Amazon)

Co-Opetition

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that’s insightful and instructive for managers eager to move their companies into a new mind set.

(description from Amazon)

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers.

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

(description from Amazon)

Crushing It!

How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

(description from Amazon)

Disrupted

My Misadventure in the Start-Up Bubble.

For twenty-five years Dan Lyons was a magazine writer at the top of his profession–until one Friday morning when he received a phone call: Poof. His job no longer existed. “I think they just want to hire younger people,” his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed.

With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and “wantrapreneurs”, bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

(description from Amazon)

Do More Faster

Techstars Lessons to Accelerate Your Startup.

If you have the drive and desire to start a business, need to create a vibrant entrepreneurial ecosystem in your community, or want to spark greater innovation in your organization―don’t go it alone. Use the advice, tips, and tactics found throughout Do More Faster to give yourself the best chance of succeeding.

(description from Amazon)

Exponential Organizations

Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it).

In the past five years, the business world has seen the birth of a new breed of company — the Exponential Organization — that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers.

(description from Amazon)

Failing Forward

Turning Mistakes Into Stepping Stones for Success.

John C. Maxwell takes a closer look at failure, and he reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He believes that the major difference between achieving people and average people is their perception of and response to failure. He covers the top reasons people fail and shows how to master fear instead of being mastered by it.

(description from Amazon)

Founded After Forty

How to start a business when you haven’t got time to waste.

Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your ‘why’ and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business.

(description from Amazon)

Franchise Your Business

The Guide to Employing the Greatest Growth Strategy Ever.

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

(description from Amazon)

Frenemies

The Epic Disruption of the Ad Business (and Everything Else).

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the face of technological changes and the fraying trust between the industry’s key players.

(description from Amazon)

Hacking Growth

How Today’s Fastest-Growing Companies Drive Breakout Success.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

(description from Amazon)

How I Built This

The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs.

Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

(description from Amazon)

Writing Winning Business Plans

How to Prepare a Business Plan that Investors Will Want to Read and Invest In (Rich Dad’s Advisors).

To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.

(description from Amazon)

Innovation and Entrepreneurship

Peter Drucker’s classic book on innovation and entrepreneurship.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today’s economy.

(description from Amazon)

The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

(description from Amazon)

Little Bets

How Breakthrough Ideas Emerge from Small Discoveries.

Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

(description from Amazon)

Loonshots

Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Safi Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

(description from Amazon)

Platform Scale

How an emerging business model helps startups build large empires with minimum investment.

Over the last decade or so, we’re seeing the emergence of a new form of scale. Today’s massively scaling startups – which rapidly grow to millions of users and billions in valuation – do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model – social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others – are becoming increasingly relevant.

(description from Amazon)

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine.

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses.

(description from Amazon)

Purple Cow

Transform Your Business by Being Remarkable.

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

(description from Amazon)

Scaling Up

How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0).

It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business.

(description from Amazon)

See You on the Internet

Building Your Small Business with Digital Marketing.

Today, you can launch a website, create social media accounts, and sell on the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America’s top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence.

(description from Amazon)

The Idea-Driven Organization

The Idea-Driven Organization.

Too many organizations are overlooking, or even suppressing, their single most powerful source of growth and innovation. And it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact.

(description from Amazon)

The Startup Playbook

Founder-to-Founder Advice from Two Startup Veterans.

Get the real guidance you need to create and build your first startup company from founders who have been there many times before.

(description from Amazon)

Venture Deals

Be Smarter Than Your Lawyer and Venture Capitalist.

How do venture capital deals come together? This is one of the most frequent questions asked by each generation of new entrepreneurs. Surprisingly, there is little reliable information on the subject. No one understands this better than Brad Feld and Jason Mendelson.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a must-have resource for any aspiring entrepreneur, venture capitalist, or lawyer involved in VC deals as well as students and instructors in related areas of study.

(description from Amazon)

What Every Angel Investor Wants You to Know

An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea.

Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace.

(description from Amazon)

Zero to One Book App

Zero to One: Notes on Startups, or How to Build the Future

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

(description from Amazon)

Management & Leadership


5 Levels of Leadership

Proven Steps to Maximize Your Potential.

Use this helpful book to learn about the leadership tools to fuel success, grow your team, and become the visionary you were meant to be.

True leadership isn’t a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than “the boss” people follow only because they are required to, you have to master the ability to invest in people and inspire them.

(description from Amazon)

A Team of Leaders

Empowering Every Member to Take Ownership, Demonstrate Initiative, and Deliver Results.

Every team needs a leader, but why do we so often take that to mean that the appropriate workplace team needs to consist of one gem of a worker complemented with a bunch of obedient order-takers and yes men? What if the complementary fits between the team members were not with how well they performed the tasks handed down to them but with how they all used their unique strengths to share knowledge, push the envelope, and lead together in the challenge before them?The team of authors behind A Team of Leaders wants to show readers how to design systems within their organization and management procedures that nurture the leadership potential of every employee, not just the ones they ear-marked as having potential for promotion.

(description from Amazon)

Business Execution for RESULTS

A practical guide for leaders of small to mid-sized firms.

In this practical guide for small to mid-sized companies, Stephen Lynch takes you through the proven strategic planning and business execution processes you need to drive better business RESULTS.

(description from Amazon)

Charismatic Leadership

The Skills You Can Learn to Motivate High Performance in Others.

Charismatic Leadership will show you how to be a powerful influencer with your peers, your colleagues and your customers. You’ll learn why charisma is a vital asset in any organization, understand its essential components, find out how to grow your charismatic presence and discover why you need the companion skills of coaching, problem-solving and empathy. Using charisma effectively helps everyone perform at a high level. This book will show you how.

(description from Amazon)

Dare to Lead

Brave Work. Tough Conversations. Whole Hearts.

Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.

How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BSstyle that millions of readers have come to expect and love.

(description from Amazon)

          app details

The Data Mirage

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. 

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions. (description from Publisher)

Emotional Intelligence

By now, emotional intelligence (EQ) needs little introduction — it’s no secret that EQ is critical to your success. But knowing what emotional intelligence is and knowing how to use it to improve your life are two very different things. Emotional Intelligence 2.0 delivers a step-by-step program for increasing your emotional intelligence using the four core EQ skills — self-awareness, self-management, social awareness, and relationship management — to exceed your goals and achieve your fullest potential.

(description from Amazon)

EntreLeadership

20 Years of Practical Business Wisdom from the Trenches

Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go.

(description from Amazon)

Finding My Virginity

The New Autobiography.

Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No challenge was too daunting, no opportunity too outlandish to pursue. And each new adventure started with five simple words: “Screw it, let’s do it.”

(description from Amazon)

First, Break All the Rules

What the world’s Greatest Managers Do Differently.

First, Break All the Rules presents vital performance and career lessons for managers at every level — and best of all, shows you how to apply them to your own situation.

(description from Amazon)

Good Strategy Bad Strategy

The Difference and Why It Matters.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

(description from Amazon)

Lead from the Outside

How to Build Your Future and Make Real Change.

Leadership is hard. Convincing others―and yourself―that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

(description from Amazon)

Leadership and Self-Deception

Getting Out of the Box.

Since its original publication in 2000, Leadership and Self-Deception has become a word-of-mouth phenomenon. Its sales continue to increase year after year, and the book’s popularity has gone global, with editions now available in over twenty languages.

Read this extraordinary book and discover what millions already have learned—how to consistently tap into an innate ability that dramatically improves both your results and your relationships.

(description from Amazon)

Leadership Strategy and Tactics

In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak.

Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need―not just to understand the leadership game, but also how to play the leadership game, and win it.

(description from Amazon)

Multipliers, Revised and Updated

How the Best Leaders Make Everyone Smarter.

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results.

(description from Amazon)

Only the Paranoid Survive

How to Exploit the Crisis Points That Challenge Every Company.

Under Andy Grove’s leadership, Intel became the world’s largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads–when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside–in a new way.

(description from Amazon)

Redesigning Leadership

When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professor—with a love of argument for argument’s sake and the freedom to experiment—into the head of a hierarchical organization. The professor is free to speak his mind against “the man.” The college president is “the man.” Maeda has had to teach himself, through trial and error, about leadership. In Redesigning Leadership, he shares his learning process.

(description from Amazon)

          app details

Sustaining High Performance in Business

Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.

In contrast, this book asserts that it is the efficiency and effectiveness of a firm’s entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory.

Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders – customers, employees, shareholders, suppliers, and the communities in which they operate. (description from Publisher)

The 4 Disciplines of Execution

Revised and Updated: Achieving Your Wildly Important Goals.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

(description from Amazon)

The CIO Paradox

Battling the Contradictions of IT Leadership.

Through interviews with a wide array of successful CIOs, The CIO Paradoxhelps readers level the playing field for IT success and get one step closer to bringing maximum value to their companies. The book addresses four vantage points for CIOs to consider as they move toward improvement: their particular Role, their Stakeholders, their Organization, and their particular Industry. When fully understood, these four aspects of IT leadership work in concert to comprise what Heller considers to be a winning formula for excellence.

(description from Amazon)

Think Like an Entrepreneur, Act Like a CEO

50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work.

It’s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones. Think Like an Entrepreneur, Act Like a CEO gives you proven, easy, go-to techniques for handling even the biggest career surprises, one step at a time.

(description from Amazon)

Welcome to Management

How to Grow From Top Performer to Excellent Leader.

Every year, millions of top performers are promoted to management-level jobs―only to discover that the tactics that got them promoted are not the tactics that will make them effective in their new role. In Welcome to Management, Ryan Hawk provides practical, actionable advice and tools designed to ensure that transition is a successful one.

(description from Amazon)

Winning Now, Winning Later

How Companies Can Succeed in the Short Term While Investing for the Long Term.

From local coffee shops to the largest Fortune 500 companies, everyone is struggling to make the impossible choice between chasing short-term objectives and creating a secure future for their company.

David Cote understood this dilemma and rejected it. And in these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make.

(description from Amazon)

Marketing & Sales

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules of Growth Hacking in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

(description from Amazon)

Insight Selling

Surprising Research on What Sales Winners Do Differently.

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.

(description from Amazon)

Made to Stick

Why Some Ideas Survive and Others Die.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

(description from Amazon)

Marketing Above the Noise

Achieve Strategic Advantage with Marketing That Matters.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business.

(description from Amazon)

Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast.

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing – written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

(description from Amazon)

Powershift

Transform Any Situation, Close Any Deal, and Achieve Any Outcome.

The bestselling author and star of ABC’s Shark Tank reveals how to master the three prongs of influence: reputation, negotiation, and relationships.

(description from Amazon)

Rethinking Prestige Branding

Secrets of the Ueber-Brands.

Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

(description from Amazon)

Run Frictionless Book

run_frictionless: How to free a founder from a sales role

Friction is not a sales problem, or a customer service problem. It is an organizational problem. No matter how talented people who work in the organization, the greater the friction, the more difficult it is for your people to create and serve a customer. run_frictionless help founders and sales teams overcome friction and reach predictable sales, using a decision-making framework called the 4Qs.

(description from Amazon)

Success Secrets of the Online Marketing Superstars

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones.

(description from Amazon)

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

(description from Amazon)

The New Strategic Selling

The Unique Sales System Proven Successful by the World’s Best Companies.

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing “process,” Strategic Selling presented the idea of selling as a joint venture and introduced the decade’s most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry.

(description from Amazon)

The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal.

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales.

(description from Amazon)

Ultimate Guide to Local Business Marketing

Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.

(description from Amazon)

What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest.

It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built–and Denise Lee Yohn knows exactly how to do it.

(description from Amazon)

You Can Negotiate Anything Book App

You Can Negotiate Anything: The World’s Best Negotiator Tells You How To Get What You Want

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.” Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself:

  • The three crucial steps to success
    Identifying the other side’s negotiating style—and how to deal with it
    The win-win technique
    Using time to your advantage
    The power of persistence, persuasion, and attitude
    The art of the telephone negotiation, and much more

“Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands. (description from Amazon)

Money & Investments

Accounting Made Simple

Accounting Explained in 100 Pages or Less.

Find all of the following explained in Plain-English with no technical jargon:
The Accounting Equation and why it’s so significant
How to read and prepare financial statements
How to calculate and interpret several different financial ratios
The concepts and assumptions behind Generally Accepted Accounting Principles (GAAP)
Preparing journal entries with debits and credits
Cash method vs. accrual method
Inventory and Cost of Goods Sold
How to calculate depreciation and amortization expenses

(description from Amazon)

Personal Development

15 Secrets Successful People Know About Time Management

The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs.

New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity?

(description from Amazon)

Anything You Want

From 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.

People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.

People ask my advice on how to approach situations in their lives or businesses, so I explain how I approach things. But my approach is just one way, and I could argue against it as well.

I’m not really suggesting that anyone should be like me. I’m pretty unusual, so what works for me might not work for others. But enough people thought that my stories and the philosophies I developed from this experience were worth sharing, so here we are.

(description from Amazon)

Build Better Brains

The exciting news is that leadership has become measurable in the brain. This opens a new perspective on “the biology of leadership”.

Have you ever wished to discover what lies inside of the box on top of your head? Are you aware that by reading this book you will forever change your brain, because your brain is an eternal construction site? Did you know that we have three brains? One brain in the brain, one in the heart, one in the gut?

With Millennials and Generation Z becoming most of our workforce, the way we think about leadership is changing. Advances in neuroscience can prepare leaders to build a culture of trust and purpose for themselves and their teams.

Build Better Brains is neither a leadership book nor a book on neuroscience. It merges the best of the two worlds to serve a new type of leader emerging with contemporary organizations.(description from Publisher)

Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, ‘manipulated outrage’ sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

(description from Amazon)

Influence

The Psychology of Persuasion, Revised Edition.

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

(description from Amazon)

Invisible Influence

The Hidden Forces that Shape Behavior.

By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative.

(description from Amazon)

Now, Discover Your Strengths

The revolutionary Gallup program that shows you how to develop your unique talents and strengths.

The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths.

(description from Amazon)

Reinvent Yourself

I’ve reinvented my career, my interests, my life, many times over the past twenty years. This is the book I wish I had at the beginning of that long and often volatile journey. I found when I outsourced my self-esteem to only one outcome, disaster resulted. Reinvention was the key to ensuring that the outcomes in life were positive ones.

And now the entire world: technology, governments, the shifting landscapes of opportunity and success, are all turning upside down, forcing us to reinvent as individuals and as a culture. Along my own journey I have read and encountered dozens of other successful leaders, artists, entrepreneurs, and mentors who I have learned the art of reinvention from.

(description from Amazon)

Speed of Trust

The One Thing That Changes Everything.

Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization.

(description from Amazon)

The Subtle Art of Not Giving a F*ck

A Counterintuitive Approach to Living a Good Life.

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.

There are only so many things we can give a f*ck about, so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F*ck is a refreshing slap for a generation to help them lead contented, grounded lives.

(description from Amazon)

Tiny Habits

The Small Changes That Change Everything.

BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.

(description from Amazon)

Noise

A Flaw in Human Judgment.

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​

(description from Amazon)