upBOARD’s Software App for Online Journey Mapping

Journey Map Process

Use the Journey Mapping app to define your current and future customer experience. Create unlimited steps across your journey map and use simple templates within each step to define the Actors, Touchpoints, Thoughts and Feelings of specific players across the map. Connect videos, images, files and ideas to each step as you define and innovate the overall journey and customer experience.

Build columns for each journey step that allows you to customize the following experience cards:

  • Journey Actor (customer, user, etc.)
  • Touchpoint
  • Thinking
  • Feeling
  • Opportunity
  • Image
  • Video
  • Blank

For each journey step, you can also upload files to catalog any research, consumer insights, data or anything else that supports the step. View a master list of your map and export all steps to a spreadsheet file anytime.

App Features

Use the App to Start your Customer Journey Map

Start by adding a new step in the journey. A new column of templates will appear on your Journey Map. Then, build your detailed journey map by moving cards, updating them with relevant data, and uploading images and other files.

Add templates to the Journey Map

Use the templates within the app to add detail to the Journey Map. Choose from Actor, Touchpoint, Opportunity, Image, Thinking, Feeling, Blank, and Video cards.

Organize your Journey Map

Organize your Journey Map by moving and sorting cards in the order that makes the most sense of your data. 

Easily Create a Journey Map Summary

Summarize your customer journey with a single card that shows the relevant information from each card. If needed, you can download it to a spreadsheet file for further evaluation.

Create a “Quick Map”

Use the “Quick Map” feature to quickly create a high-level journey map of up to 12 steps, independent from the more detailed map created in the app.