1a – New Best Practice Page Template (Marketing Pages)

A Balanced Scorecard is a model that summarizes an organization’s high-level strategic goals, initiatives designed to reach those goals, and metrics, or key performance indicators, that monitor success over time, and shows how they are connected to the mission, vision, and core values of the organization. It is a strategic planning tool used ubiquitously in organizational management that clearly and concisely communicates what the organization has set out to achieve and how it proposes to do it.

Balanced Scorecards typically include four areas of strategic focus, including financial sustainability, customer experience, internal processes and structures, and workforce culture, learning, and development. Focusing on these four overarching components gives you a balanced perspective of your organization’s health. It also provides a methodology for breaking down a large-scale vision and strategy into categories and activities that become actionable and measurable. Balanced Scorecards are unique in that they help you visualize in a straightforward manner how an organization’s high-level strategy drives the day-to-day priorities and desired outcomes and the measure of your success along the way.

Specific tools used to create Balanced Scorecards typically include a one-page graphic or template that connects the organization’s mission, vision, values, strategic goals/priorities, initiatives, key performance indicators, and timeframes for implementation.

Unlike most traditional Balanced Scorecard techniques, upBOARD’s online Balanced Scorecard collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform for Marketing goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.

Learn more about upBOARD’s portfolio of other marketing best practice tools and templates including:

7 Cs Compass Model, AIDA Marketing Model, BCG Matrix, Brand Identity Prism, Brand Pyramid, Closed Loop Customer Feedback, Content Marketing, Customer Experience Maturity Model, Customer Journey Mapping, Environmental Scanning, Ethnographic Research, Four Ps, Market Sizing, Net Promoter Score, Personas, Positioning, Segmentation, STP Model, Trend Mapping, and Value Propositions.

Learn more about upBOARD’s full portfolio of online digital best practice tools and templates for specific topics including business strategy, human resources, operations, innovation, project management, change management, and software development.