Environmental Scanning is the systematic process of collecting quantitative and qualitative data on the current state of an organization’s market environment, including technology trends, customer needs, political shifts, economic variables, and environmental issues.
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Strategy Software Modules
Strategy Development Process
Balanced Scorecard
Key Performance Indicators (KPI) Dashboard
OGSM: Objectives, Goals, Strategies & Measures
Portfolio Management
Growth Hacking
2 X 2 Matrix
ADL Matrix
Baker’s 4 Strategies of Influence
Balanced Scorecard
Benchmarking
Bowman Strategy Clock
Build-Measure-Learn Feedback Loop
Business Case Development
Business Model Canvas
CAGE Distance Framework
Competitive Analysis
Competitive Analysis is the process of identifying your company’s competitors and evaluating their strategies in order to reveal their relative strengths and weaknesses and discover opportunities for how to position your company to achieve competitive advantage.
Competitive Landscape Analysis
Contingency Planning
Contingency Planning is a methodical and systematic process for preparing for and developing a course of action in the face of unexpected events that can adversely impact your business.
Core Competence Analysis
Core Competence Analysis is the process of identifying a company’s fundamental strengths and attributes that are unique and serve to differentiate it from its competitors, as well as how to capitalize on these core capabilities to build sustained competitive advantage. To be a true core competency, it must be relevant to the needs of customers such that they are strongly compelled to purchase your product or service, it must be difficult for competitors to imitate, and it must be applicable to a wide variety of potential markets accessible to the company.
Critical Success Factors
Discovery Driven Planning
Disruptive Innovation
Environmental Scanning
First Mover Advantage
Five Forces Model
Five Whys Process
Gap Analysis
GE McKinsey 9-Box Matrix
Geographic Market Expansion
Go To Market Strategy
Hambrick & Frederickson’s Strategy Diamond
Hedgehog Model
Hook Model of Behavioral Design
Hoshin Planning System
Kay’s Distinctive Capabilities Framework
Key Outcome Indicators
Key Performance Indicators (KPIs)
Kotler's Five Product Levels Model
Kotler’s Pricing Strategies
Lafley & Martin’s Five Step Strategy Model
Leading & Lagging Indicators
Market Positioning
Market Positioning is the process and strategy used to differentiate a company’s brand, products, and services from its competitors and ensure consumers perceive them that way. It involves the methodical identification, effective communication, and influence on consumer perception of a brand’s unique identity and place in the market.
Market Segmentation
Market Segmentation is the process of dividing a market into specific customer segments or groups that are defined around a common yet distinguishable set of characteristics, and helps marketers isolate which target customers will be positively influenced by a potential marketing or promotional strategy.
Market Sizing
Market Sizing is the process of estimating the size of a market and evaluating market trends to enable a company to make sound strategic decisions about its product investments and accurately predict growth targets.
McKinsey 7S Model
McKinsey’s Seven Degrees of Freedom for Growth
Mission Statement
Mullin's Seven Domains Model
Ohmae's 3 Cs Model
PEST Analysis
PESTLE Analysis
Porter’s Diamond
Portfolio Management
Purpose Statement
Pyramid of Purpose
Scenario Planning
S-Curve Mapping
Simonson and Rosen’s Influence Mix
SMART Performance Metrics
SMART(ER) Goals
SOAR
Strategic Goals
Strategy Map
Strategy Roadmap
Strategy Uncertainty Map
SWOT Analysis
Technology Life Cycle Model
TOWS Matrix
Trend Mapping
Trend Mapping is the process of graphically illustrating the key trends affecting the market in which a business operates. A Trend Map is a tool designed to help individuals increase their knowledge of the relevant context, external developments, and changes over time relevant to the market and the business’ products and services in that market.
Triple Bottom Line
Unique Selling Proposition (USP)
Value Disciplines Model
Value Net Model
Value Proposition
A Value Proposition is a strategic statement that defines the customer segments a company intends to target, the customer needs it intends to serve, and how it will do so competitively and profitably.
Value Proposition Canvas
Values Statement
Vision Statement
Voice of the Customer Table
VRIO Analysis
Weisbord's Six-Box Model
White Space Innovation
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Soren Kaplan has been recognized by Business Insider and Thinkers50 as one of the world’s top thought leaders in business strategy, innovation and the consulting industry. Soren is also a Wall Street Journal bestselling and award winning author of two books, an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business, a columnist for Inc. Magazine, and a globally recognized keynote speaker. He has consulted to and advised Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, 3M, Medtronic, Roche, Philips, Cisco, Visa, Nucor, McKesson, Ascension Health, Cigna, CSAA Insurance Group, the American Nurses Association, AARP, and numerous others.
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