Environmental Scanning is the systematic process of collecting quantitative and qualitative data on the current state of an organization’s market environment, including technology trends, customer needs, political shifts, economic variables, and environmental issues.
Strategy Development Process
Key Performance Indicators (KPI) Dashboard
OGSM: Objectives, Goals, Strategies & Measures
2 X 2 Matrix
Baker’s 4 Strategies of Influence
Bowman Strategy Clock
Build-Measure-Learn Feedback Loop
Business Case Development
Business Model Canvas
CAGE Distance Framework
Competitive Analysis is the process of identifying your company’s competitors and evaluating their strategies in order to reveal their relative strengths and weaknesses and discover opportunities for how to position your company to achieve competitive advantage.
Competitive Landscape Analysis
Contingency Planning is a methodical and systematic process for preparing for and developing a course of action in the face of unexpected events that can adversely impact your business.
Core Competence Analysis
Core Competence Analysis is the process of identifying a company’s fundamental strengths and attributes that are unique and serve to differentiate it from its competitors, as well as how to capitalize on these core capabilities to build sustained competitive advantage. To be a true core competency, it must be relevant to the needs of customers such that they are strongly compelled to purchase your product or service, it must be difficult for competitors to imitate, and it must be applicable to a wide variety of potential markets accessible to the company.
Critical Success Factors
Discovery Driven Planning
First Mover Advantage
Five Forces Model
Five Whys Process
GE McKinsey 9-Box Matrix
Geographic Market Expansion
Go To Market Strategy
Hambrick & Frederickson’s Strategy Diamond
Hook Model of Behavioral Design
Hoshin Planning System
Kay’s Distinctive Capabilities Framework
Key Outcome Indicators
Key Performance Indicators (KPIs)
Kotler's Five Product Levels Model
Kotler’s Pricing Strategies
Lafley & Martin’s Five Step Strategy Model
Leading & Lagging Indicators
Market Positioning is the process and strategy used to differentiate a company’s brand, products, and services from its competitors and ensure consumers perceive them that way. It involves the methodical identification, effective communication, and influence on consumer perception of a brand’s unique identity and place in the market.
Market Segmentation is the process of dividing a market into specific customer segments or groups that are defined around a common yet distinguishable set of characteristics, and helps marketers isolate which target customers will be positively influenced by a potential marketing or promotional strategy.
Market Sizing is the process of estimating the size of a market and evaluating market trends to enable a company to make sound strategic decisions about its product investments and accurately predict growth targets.
McKinsey 7S Model
Mullin's Seven Domains Model
Ohmae's 3 Cs Model
Pyramid of Purpose
Simonson and Rosen’s Influence Mix
SMART Performance Metrics
Strategy Uncertainty Map
Technology Life Cycle Model
Trend Mapping is the process of graphically illustrating the key trends affecting the market in which a business operates. A Trend Map is a tool designed to help individuals increase their knowledge of the relevant context, external developments, and changes over time relevant to the market and the business’ products and services in that market.
Triple Bottom Line
Unique Selling Proposition (USP)
Value Disciplines Model
Value Net Model
A Value Proposition is a strategic statement that defines the customer segments a company intends to target, the customer needs it intends to serve, and how it will do so competitively and profitably.
Value Proposition Canvas
Voice of the Customer Table
Weisbord's Six-Box Model
White Space Innovation
With Praxie, I found a way to take what was in documents and spreadsheets and provide my team with a visual environment to drive our strategy with full accountability.
Praxie makes it easy to track progress on strategic objectives across the organization and it includes an executive level dashboard that makes it easy to provide real-time reports to the board on key initiatives.
I would heartily recommend the Praxie team to any organization seeking to seriously undertake a lasting and successful innovation process.
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Soren Kaplan has been recognized by Business Insider and Thinkers50 as one of the world’s top thought leaders in business strategy, innovation and the consulting industry. Soren is also a Wall Street Journal bestselling and award winning author of two books, an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business, a columnist for Inc. Magazine, and a globally recognized keynote speaker. He has consulted to and advised Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, 3M, Medtronic, Roche, Philips, Cisco, Visa, Nucor, McKesson, Ascension Health, Cigna, CSAA Insurance Group, the American Nurses Association, AARP, and numerous others.