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Force Field Analysis is a framework for analyzing and responding to the positive and negative factors that impact a business situation, strategic issue, or business opportunity.
Force Field Analysis as a technique was originally developed by sociologist Kurt Lewin as a means of analyzing social situations. In business, it is used to analyze the factors that help (also called driving forces) or hinder (also called restraining forces) a business in managing change or solving a problem. Force Field Analysis can be a valuable process for helping to identify those factors that must be overcome if change is to be successful.
The process of Force Field Analysis is as follows:
The Force Field Analysis tool is very simple and typically includes two columns. On the left are the “Driving Forces” and on the right are the “Restraining Forces.” Teams and organizations who conduct Force Field Analysis typically list the forces and then use the tool to create a structure of analyzing the issues and creating action plans
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