How to Use the Jobs to be Done Tool to Better Understand Your Target Audience and Drive Innovation in Your Business

How do you develop innovative products and services which truly resonate with your customers? In 2016, the American economist Clayton Christensen wrote an article in the Harvard Business Review titled “Know Your Customers’ ‘Jobs to be Done’,” which highlighted the importance of developing a deeper understanding of your target audience to drive innovation.     As part of…

How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Depending on your industry, size and company structure, driving innovation within your business can be a huge undertaking. Some companies are founded with innovation in mind, while others may have struggled to innovate from the very beginning. Innovation, and coming up with new products and services for your business to stand out in the market is…

Innovation Funnel Management System: The Secret Tool to Drive Innovative Product Development in Your Business

There were over 200 different concepts for new products and services written on multi-colored post-its and stuck on every conceivable surface across the conference room in my client’s office. The innovation session had been going on for most of 2 days, yet the participants didn’t look tired. In fact, they were energized. But how on earth…

Create a Customer Empathy Map to Develop Better Products & Services

It always surprises me that business leaders think they know what’s best for their customers without asking them. Unless you’re Steve Jobs, chances are you won’t know exactly what customers want without doing your due diligence and developing a deep understanding for what makes your customers tick. A Customer Empathy Map is one of the best tools…

How Amazon Execs use a 4-Step Innovation Process Template to Create Breakthrough Products

Amazon’s unique approach to innovation helps teams “work backwards” to create breakthroughs The best business strategies focus on meeting and exceeding customer needs and expectations. This means envisioning customer problems as well as ideal solutions to those problems before actually developing a product or service–and this is exactly how Amazon innovates. Amazon’s secret to innovation is the…

How Project Charter Tools, Templates, and Frameworks Help to Focus Business Strategy

A Project Plan is Just a List of Ingredients. A Project Charter is the Recipe. Having worked with both startups and big companies for more than 25 years, I’ve seen executives get so enamored of their “disruptive” future visions, they neglect the short-term plans that get things going. I’ve also seen leaders so focused on implementation they lose sight of…

OGSM Strategy Framework Online Process Template

This free OGSM (Objectives Goals Strategies & Measures) model template helps teams grow

The OGSM model (Objectives, Goals, Strategies and Measures) can help teams get on the same page and moving in the right direction. For the past 25 years, I’ve worked with hundreds of groups across dozens of big companies and startups. One thing’s consistent: everyone works in teams, and the ultimate success of any organization relies on the overall…

objectives and key results okr process

Create your objectives and key results process with this free online OKR template download

Sometimes big visions can be powerful motivators to drive people, but clear objectives and metrics deliver results. I’ve worked with some of the world’s most innovative startups and big companies for over 25 years. In that time, I’ve seen leaders and teams become enamored with the idea of building their own “disruptive” future visions. This…

Identifying Disruptive Digital Trends and Technologies Will Drive Innovation in 2020

Disruption is everywhere. Here are 10 trends that will create opportunities – and threats – in 2020. Twenty years ago, when I started advising startups and Fortune 500 companies on their innovation strategies, a “2020 vision” served as a key staple in most business planning efforts. The future is finally here. Emerging technologies catalyze disruption. But 2020 promises to be…

Customer Experience Differentiation Will Be the Next Big Competitive Advantage

Want to improve your customers’ experience? Try these connected strategies. What’s the secret to a winning business model and long-term competitive advantage? It’s not just about technology, products and services. Your customer experience may just be the ultimate competitive advantage. Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous…