Dylan Hoback
Accu-Tube
My Praxie analytics software transformed our operations, enabling data-driven decisions and streamlining our manufacturing process.
You defined the core benefit in a workshop. The market defined it differently.
Replace a positioning exercise done once on slides with AI that maps your product from core benefit to potential product against real customer evidence — and keeps it current as the market moves.
$0
Send us one product and what customers say about it
See Praxie in Action Now
Free pilot on your own product data. You keep what we find.
AI product level analysisfor product and marketing leaders
Customer Success Stories
Dylan Hoback
Accu-Tube
Jason Carpenter
Environmental Pest Management
With Praxie, I found a way to take what was in documents and spreadsheets and provide my team with a visual application environment to drive our strategy with full accountability.
Elizabeth Pridham
Perfection Fresh
Praxie dramatically improved our process through digital transformation. We now have visibility and can drive decisions at a fraction of the time.
Scott Russell
NUCOR Vulcraft
I would heartily recommend the Praxie team to any organization seeking to seriously undertake a lasting and successful innovation process.
Mike Bainbridge
Dover Food Retail
Our MFG Ops application greatly improved our daily management initiatives. It is easy to see how we are doing, identify issues, and track improvements—no matter where we sit.
Jeff Piotrowicz
ChemLink
With Praxie we've created a way to report on complex projects that gives management full visibility. Executives have visibility to projects, assignments, and more at their fingertips.
Maureen Thompson
American Nurses Association
Our Praxie App makes it easy to track progress on strategic objectives across the organization and includes an executive-level dashboard with real-time reports to the board on key initiatives.
Tom Anderson
Springfield Armory
Praxie is used every day to track and analyze every aspect of production, quality, safety, and more. We improved quality by 10%.
Peggie Pelosi
Innovators Alliance
Almost overnight, Praxie created a customized solution for our 100 member organizations across Canada to drive strategy and innovation.
Kate Merton
Anthem
Praxie's innovation solution stood out from other options because it can be customized so quickly to fit our exact process requirements. Plus, it is incredibly easy to use and manage.
The slide says core benefit. The customer says something else.
Running the workshop was the easy part. Checking the answer against what buyers actually say is the job.
“Why are we losing on a dimension we do not even market?”
“We bought it for a reason that is not on your website.”
A positioning deck from two years ago, still being presented.
You do not need another workshop. You need the positioning to be tested against evidence — and refreshed as it moves.
If you own positioning
Is this your product strategy?
Most product and marketing leaders recognise at least four of these. If you recognise six, the rest of this page is written for you.
- Positioning was agreed in a workshop and never revisited.
- Customer research is read once and then filed.
- Different teams describe the core benefit differently.
- Competitor moves are noticed late.
- Augmented product features are built without evidence of demand.
- Win/loss insight never reaches the positioning.
- Marketing emphasises something sales never mentions.
- “Why do customers really buy this?” is answered by opinion.
None of this is a strategy problem. It is an evidence problem.
Is this you?
Worked example — multi-product portfolioPositioning used to be set once and presented for years.
Workshop↓Continuoushow often positioning is tested
Several products, a positioning workshop per launch, and customer research filed after it was presented.
Because the model was built from internal opinion and then frozen, the stated core benefit drifted from what buyers actually valued — and nobody noticed until win rates moved.
With customer evidence mapped onto each product level continuously, positioning is tested rather than asserted, and the gap between what you market and what people buy becomes visible.
Strategy review, 9am
What you walk into the strategy review with
Today
A deck from two years ago.
- Agreed once in a workshop
- Research filed after presenting
- Teams describing the benefit differently
- Competitor moves noticed late
→
With Praxie
Positioning tested against evidence.
- Customer evidence mapped to each level
- Gaps between marketed and bought visible
- One description across teams
- Refreshed as the market moves
Key ROI Elements
30%
Clearer Customer Value
Define the real benefit customers buy.
40%
Faster Strategy Cycles
Cut time from idea to positioned offering.
25%
Stronger Differentiation
Stand out from competitors at every level.
15%
Higher Customer Loyalty
Meet and exceed customer expectations.
Fewer
Missed Expectations
Cover every level from core to potential product.
Higher
Competitive Edge
Turn product levels into a lasting advantage.
See Praxie in Action Now
Which product do customers value differently than you expected?
Now select a day and time below.
Why Positioning Workshops Go Stale
Slides &
Static Templates
- Static one-time diagrams
- Manual slide building
- Limited customer insight
- Hard to keep current
- Higher guesswork risk
Generic Docs /
Whiteboards
- Flexible and familiar
- No product-levels structure
- No customer data
- Hard to keep aligned
- Limited AI guidance
Traditional
Strategy Templates
- Good starting structure
- Standard five-levels layout
- Manual to keep updated
- Limited market context
- No AI insight
Point
Survey Tools
- Useful for collecting feedback
- Surfaces raw customer data
- Weak on strategy synthesis
- Disconnected from the model
- Limited strategy workflows
★ BEST FIT
Praxie AI-Powered
Five Product Levels
- AI-guided five product levels
- Unmet-need alerts and value scoring
- Connects surveys, CRM, research & market data
- Dashboards, workflows & strategy guidance
- Faster deployment, lower complexity
Strategy workflow flexibility
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✓
Real-time market updates
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✓
AI insight & recommendations
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✓
✓
Core, expected & augmented levels
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✓
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✓
Connected customer, market & product data
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✓
Speed to deploy and adapt
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✓
Why Praxie
Stands Out
Stands Out
More dynamic than static slides and docs
Far more insightful than slides and templates
Broader than point survey tools
Faster to value than heavy consulting projects
Questions Product Leaders Ask Us First
The objections we hear in the first 20 minutes — answered plainly.
1
How does AI improve the Five Product Levels model — and can my team trust it?
Answer: The AI helps product teams make better decisions by analyzing customer needs, feedback, competitors, and market trends across all five levels. Recommendations are explainable, so teams can see why a benefit or feature matters and stay in control of every strategy decision.
2
Can this help us stand out from competitors?
Answer: Yes. The AI highlights unmet needs, weak differentiators, and gaps between expected and augmented product levels before competitors exploit them. This helps teams shift from reactive, me-too products to clearly differentiated offerings.
3
How does the system help prioritize features and levels?
Answer: The AI can help map, categorize, and prioritize features across all five levels based on customer value, differentiation, demand, and effort. Teams get a clearer view of what to build first and why.
4
Will this help us understand what customers really value?
Answer: Yes. The system analyzes patterns across customer feedback, surveys, reviews, and win/loss data to identify unmet needs, valued differentiators, and improvement opportunities across segments, markets, and offerings.
5
Is this better than slides or a static template?
Answer: Yes. Slides and static templates store a diagram but do not actively interpret it. An AI-powered workspace connects customer data, the five levels, and market insight so teams can spot opportunities, refine positioning, and continuously improve differentiation.
Bottom line: AI-powered Kotler’s Five Product Levels helps teams clarify customer value, prioritize what matters, strengthen differentiation, and move from static slides to a living, proactive product strategy.
Which product would you re-examine first, if the evidence was mapped?
Send us one product and what customers say about it. We’ll show you what Praxie would map — your levels, your evidence, your gaps.
1Send us a product230-minute review3Free pilot on your data
See Praxie in Action
No cost, no obligation — and you keep what we find either way.