Dylan Hoback
Accu-Tube
My Praxie analytics software transformed our operations, enabling data-driven decisions and streamlining our manufacturing process.
Your CRM is a reporting tool. Your reps update it on Friday.
Replace data entry that serves management with AI that captures the activity automatically and gives the rep something back — so the record is current because it is useful, not because it is mandated.
$0
Send us a sample of your current CRM data
See Praxie in Action Now
Free pilot on your own CRM data. You keep what we find.
AI sales CRMfor sales leaders and revenue operations
Customer Success Stories
Dylan Hoback
Accu-Tube
Jason Carpenter
Environmental Pest Management
With Praxie, I found a way to take what was in documents and spreadsheets and provide my team with a visual application environment to drive our strategy with full accountability.
Elizabeth Pridham
Perfection Fresh
Praxie dramatically improved our process through digital transformation. We now have visibility and can drive decisions at a fraction of the time.
Scott Russell
NUCOR Vulcraft
I would heartily recommend the Praxie team to any organization seeking to seriously undertake a lasting and successful innovation process.
Mike Bainbridge
Dover Food Retail
Our MFG Ops application greatly improved our daily management initiatives. It is easy to see how we are doing, identify issues, and track improvements—no matter where we sit.
Jeff Piotrowicz
ChemLink
With Praxie we've created a way to report on complex projects that gives management full visibility. Executives have visibility to projects, assignments, and more at their fingertips.
Maureen Thompson
American Nurses Association
Our Praxie App makes it easy to track progress on strategic objectives across the organization and includes an executive-level dashboard with real-time reports to the board on key initiatives.
Tom Anderson
Springfield Armory
Praxie is used every day to track and analyze every aspect of production, quality, safety, and more. We improved quality by 10%.
Peggie Pelosi
Innovators Alliance
Almost overnight, Praxie created a customized solution for our 100 member organizations across Canada to drive strategy and innovation.
Kate Merton
Anthem
Praxie's innovation solution stood out from other options because it can be customized so quickly to fit our exact process requirements. Plus, it is incredibly easy to use and manage.
The data is bad because entering it helps nobody.
Buying the CRM was the easy part. Making it worth a rep's Friday afternoon is the job.
“I cannot trust the pipeline because the data is stale.”
“I update it so nobody asks me to update it.”
An expensive system of record that is only accurate on Friday evening.
You do not need better compliance. You need the CRM to give something back — so the record stays current by itself.
If you own revenue operations
Is this your CRM?
Most sales leaders and revenue operations recognise at least four of these. If you recognise six, the rest of this page is written for you.
- Records are updated in a rush before the forecast call.
- Call notes are brief because detail invites questions.
- Contacts leave their companies and nobody updates the record.
- Reps keep their real notes somewhere else.
- Reporting is accurate only immediately after a data clean.
- Adoption is enforced rather than earned.
- Handovers lose everything that was not written down.
- “What is the latest on this account?” means asking the rep.
None of this is a discipline problem. It is a value exchange problem.
Is this you?
Worked example — multi-region sales organisationThe CRM used to serve management only.
Friday↓Continuouswhen the record is actually accurate
Several regions, a mandated CRM, and data entered in a block before each forecast call.
Because updating the record produced nothing useful for the person doing it, entry was minimal and late — so the system was a reporting artefact rather than a working tool.
With activity captured automatically and the system returning account context, next steps and risk signals to the rep, the record stays current as a by-product of selling rather than as an administrative task.
Forecast call, 9am
What you walk into the forecast call with
Today
Data entered last night.
- Updated in a rush before reporting
- Notes kept thin on purpose
- Real detail held outside the system
- Accurate only after a clean
→
With Praxie
A record that kept itself current.
- Activity captured automatically
- Context returned to the rep
- Handovers that do not lose history
- Accuracy as a by-product of selling
Key ROI Elements
30%
Less Manual Admin
Automate data entry and free reps to sell.
40%
Faster Deal Cycle Time
Cut delays from lead to follow-up to close.
25%
Higher Win Rate
Keep follow-ups and next steps on schedule.
15%
Lower Cost per Deal
Reduce admin, slippage, and lost deals.
Fewer
Lost Deals
Follow up on every lead before it goes cold.
Higher
Forecast Accuracy
Close more with the reps you already have.
See Praxie in Action Now
What do your reps avoid putting into the CRM?
Now select a day and time below.
Why CRMs Become a Reporting Tax
Spreadsheets &
Manual Logs
- Reactive tracking
- Spreadsheet deal tracking
- Limited deal history
- Hard to prioritize deals
- Higher slippage risk
Legacy / Big CRM
CRM Suites
- Connected to enterprise data
- Often rigid workflows
- Slow field adoption
- Heavy configuration
- Limited AI guidance
Traditional
CRM Tools
- Good contact management
- Basic pipeline tracking
- Can become data-entry heavy
- Limited operational context
- Often weak analytics
Point
Predictive AI Tools
- Useful for basic sales
- Some automation features
- May require heavy setup
- Disconnected from execution
- Limited sales workflows
★ BEST FIT
Praxie AI-Powered
Sales CRM
- AI scoring, follow-ups & forecasts
- Predictive alerts and risk prioritization
- Connects email, calendar, marketing & ERP
- Dashboards, workflows & rep guidance
- Faster deployment, lower complexity
Sales workflow flexibility
–
◐
◐
–
✓
Real-time pipeline & alerts
–
◐
◐
◐
✓
AI deal scoring & recommendations
–
–
–
✓
✓
Leads, deals & forecasts
–
◐
✓
–
✓
Connected lead, activity & deal data
–
◐
◐
◐
✓
Speed to deploy and adapt
–
–
◐
◐
✓
Why Praxie
Stands Out
Stands Out
More flexible than rigid legacy CRM suites
Far more automated than spreadsheets and manual logs
Broader than basic contact managers
Faster to deploy than heavy CRM rollouts
Questions Sales Leaders Ask Us First
The objections we hear in the first 20 minutes — answered plainly.
1
How does AI improve a sales CRM — and can my team trust it?
Answer: The AI helps sales teams make better decisions by analyzing leads, deals, activities, and history. Recommendations are explainable, so reps can see why a deal is prioritized and stay in control of every sales decision.
2
Can this reduce manual admin and lost deals?
Answer: Yes. AI-powered CRM captures activity automatically, surfaces stalled deals, overdue follow-ups, and at-risk opportunities before they slip. This helps reps shift from manual data entry and guesswork to focused, proactive selling.
3
How does the system help manage deals and rep priorities?
Answer: The AI can help capture, score, prioritize, and route leads and deals based on fit, intent, stage, value, and history. Reps get a clearer view of which deals to work first and why.
4
Will this help us understand win/loss and stalled deals?
Answer: Yes. The system analyzes patterns across deals, activities, and outcomes to identify why deals stall or are lost, and where to improve across reps, stages, segments, or products.
5
Is this better than spreadsheets or a basic CRM?
Answer: Yes. Spreadsheets and basic CRMs store contacts but do not actively interpret your pipeline. AI-powered sales CRM connects leads, deals, activities, and forecasts so teams can prioritize better, sell more, and continuously improve.
Bottom line: AI-powered sales CRM helps teams capture every lead, prioritize the right deals, automate the busywork, and move from spreadsheet selling to a predictable, high-performing pipeline.
Which account would you look at first, if the record were current?
Send us a sample of your current CRM data. We’ll show you what Praxie would surface — your accounts, your activity, your gaps.
1Send us a sample230-minute review3Free pilot on your data
See Praxie in Action
No cost, no obligation — and you keep what we find either way.