Dylan Hoback
Accu-Tube
My Praxie analytics software transformed our operations, enabling data-driven decisions and streamlining our manufacturing process.
The pipeline looks healthy. So did last quarter’s.
Replace pipeline reports built from rep optimism with AI that scores deals on observed behaviour — so the forecast reflects what buyers are doing, not what sellers are hoping.
$0
Send us one quarter of your real pipeline data
See Praxie in Action Now
Free pilot on your own sales data. You keep what we find.
AI marketing & sales analyticsfor sales and marketing leaders
Customer Success Stories
Dylan Hoback
Accu-Tube
Jason Carpenter
Environmental Pest Management
With Praxie, I found a way to take what was in documents and spreadsheets and provide my team with a visual application environment to drive our strategy with full accountability.
Elizabeth Pridham
Perfection Fresh
Praxie dramatically improved our process through digital transformation. We now have visibility and can drive decisions at a fraction of the time.
Scott Russell
NUCOR Vulcraft
I would heartily recommend the Praxie team to any organization seeking to seriously undertake a lasting and successful innovation process.
Mike Bainbridge
Dover Food Retail
Our MFG Ops application greatly improved our daily management initiatives. It is easy to see how we are doing, identify issues, and track improvements—no matter where we sit.
Jeff Piotrowicz
ChemLink
With Praxie we've created a way to report on complex projects that gives management full visibility. Executives have visibility to projects, assignments, and more at their fingertips.
Maureen Thompson
American Nurses Association
Our Praxie App makes it easy to track progress on strategic objectives across the organization and includes an executive-level dashboard with real-time reports to the board on key initiatives.
Tom Anderson
Springfield Armory
Praxie is used every day to track and analyze every aspect of production, quality, safety, and more. We improved quality by 10%.
Peggie Pelosi
Innovators Alliance
Almost overnight, Praxie created a customized solution for our 100 member organizations across Canada to drive strategy and innovation.
Kate Merton
Anthem
Praxie's innovation solution stood out from other options because it can be customized so quickly to fit our exact process requirements. Plus, it is incredibly easy to use and manage.
Every quarter looks fine until the last two weeks.
Building the pipeline report was the easy part. Knowing which deals are real is the job.
“We were at 95% of plan three weeks ago.”
“It is still live. They have gone quiet, that is all.”
A forecast assembled from stages people set themselves.
You do not need a tighter process. You need deals scored on what buyers actually do — not on stage names.
If you own the number
Is this your quarter?
Most sales and marketing leaders recognise at least four of these. If you recognise six, the rest of this page is written for you.
- Stage is set by the rep and means something different to each one.
- Deals sit at 90% for months.
- Marketing and sales report different pipeline figures.
- Nobody can say which channels produce deals that actually close.
- Slippage is discovered in the final week.
- Win/loss reasons are a dropdown nobody analyses.
- Forecast accuracy is measured and never improved.
- “Is that deal real?” is answered by asking the rep.
None of this is a CRM problem. It is a signal problem.
Is this you?
Worked example — multi-region revenue teamThe forecast used to be built from self-reported stages.
Self-reported↓Observedwhat the forecast is built from
Several regions, hundreds of open deals, and stage definitions interpreted differently by every rep.
Because stage was a rep's own assessment, a quiet deal looked identical to an active one — and slippage surfaced only when the quarter was nearly over.
With deals scored on observed buyer behaviour and marketing and sales data connected, the forecast reflects engagement rather than optimism, and risk appears early enough to act on.
Forecast call, 9am
What you walk into the forecast call with
Today
A number built on optimism.
- Stage set by the rep
- Deals at 90% for months
- Marketing and sales disagreeing
- Slippage found in the final week
→
With Praxie
A number built on behaviour.
- Deals scored on observed engagement
- Quiet deals surfaced early
- One pipeline figure across teams
- Channel contribution evidenced
Illustrative ROI Opportunities
10–25%
Higher Conversion
Improve movement through priority funnel stages.
10–20%
Lower Acquisition Cost
Shift spending toward audiences and channels that convert.
15–30%
More Qualified Pipeline
Increase the volume and quality of sales-ready opportunities.
10–25%
Faster Sales Cycle
Reduce delays, stalled stages, and inefficient handoffs.
Fewer
Funnel Leaks
Detect drop-off and performance deterioration earlier.
Higher
Revenue per Lead
Generate more value from existing traffic and demand.
See Praxie in Action Now
Which deal in your current forecast are you least sure about?
Now select a day and time below.
Why Pipeline Reports Flatter the Quarter
Spreadsheets &
Manual Reporting
- Manual report consolidation
- Slow to identify funnel changes
- Fragmented customer visibility
- Inconsistent attribution and metrics
- Experiments are difficult to track
CRM & Marketing
Automation Suites
- Connected to campaigns and pipeline
- Strong execution within one ecosystem
- Limited cross-platform analytics
- Optimization often remains manual
- Complex configuration and administration
Traditional BI &
Analytics Tools
- Strong dashboards and reporting
- Useful funnel and cohort analysis
- Often requires analysts and data teams
- Insights are separated from action
- Experiments require separate tools
Point AI &
CRO Tools
- Useful for specific channels or pages
- Adds isolated recommendations
- Limited full-funnel context
- Requires multiple disconnected products
- Weak connection to sales outcomes
★ BEST FIT
Praxie AI-Powered
Funnel Optimization
- Unified marketing and sales funnel workspace
- AI root-cause analysis and recommendations
- Connects ads, web analytics, CRM, pipeline & revenue
- Dashboards, experiments, alerts & workflow automation
- Human-in-the-loop optimization in days, not months
Full-funnel visibility
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Continuous funnel monitoring
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✓
✓
AI root-cause recommendations
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✓
✓
Marketing and sales collaboration
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✓
Speed to launch
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Experimentation and learning
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Why Praxie
Stands Out
Stands Out
More flexible than rigid marketing suites
Far more actionable than spreadsheets and dashboards
Broader than channel-specific AI and CRO tools
Faster to deploy than custom data and analytics projects
Questions Sales Leaders Ask Us First
The objections we hear in the first 20 minutes — answered plainly.
1
How does AI improve the marketing and sales funnel — and can we trust its recommendations?
Answer: The AI analyzes customer behavior, campaign performance, website activity, lead progression, sales interactions, and revenue outcomes to identify where prospects are dropping out and why. Recommendations are explainable and reviewed by marketing and sales teams before changes are approved or launched.
2
What data does the system need?
Answer: The system can combine data from advertising platforms, website analytics, marketing automation, CRM, email, forms, call activity, opportunity stages, closed revenue, and customer feedback. It can begin with a focused set of available data and expand as additional sources are connected.
3
Can the AI identify the root causes of low conversion?
Answer: Yes. It looks for patterns across channels, audiences, content, landing pages, lead sources, response times, qualification steps, sales stages, and customer segments. The goal is not only to show where conversion is weak, but to help teams understand the likely causes and the highest-value opportunities for improvement.
4
Does the platform run experiments automatically?
Answer: It can suggest hypotheses, prioritize experiments, coordinate approvals, track execution, and measure results. Human-in-the-loop controls allow teams to decide which changes should be launched, while the platform maintains a structured record of what was tested, what changed, and what produced measurable improvement.
5
How is this different from CRM, marketing automation, or a dashboard?
Answer: CRM and marketing automation systems manage campaigns, contacts, and pipeline activity, while dashboards primarily report performance. AI-powered funnel optimization connects the data across those systems, analyzes root causes, recommends actions, manages experiments, and creates a continuous improvement loop across marketing and sales.
6
Which funnel metrics can be improved?
Answer: Common targets include advertising conversion, landing-page conversion, cost per lead, lead quality, marketing-qualified lead rates, sales acceptance, opportunity creation, stage-to-stage conversion, sales-cycle time, close rate, customer acquisition cost, and revenue generated from each channel or segment.
7
How quickly can we begin seeing value?
Answer: A focused micro-pilot can begin with a defined funnel, a limited number of data sources, and one or two priority conversion problems. This allows teams to validate the data, identify initial opportunities, and launch measurable experiments without waiting for a long enterprise implementation.
Bottom line: AI-powered funnel optimization helps marketing and sales teams connect fragmented data, find root causes, prioritize the best opportunities, and continuously improve conversion without giving up human control.
Which deal would you pressure-test first, if the data scored it?
Send us one quarter of your real pipeline data. We’ll show you what Praxie would score — your deals, your signals, your risk.
1Send us a quarter230-minute review3Free pilot on your data
See Praxie in Action
No cost, no obligation — and you keep what we find either way.