March 9, 2022

Use Intuition for Innovation Just Like Apple and Target

‘Unconscious thinking’ helps you analyze data so you make the best decisions. I get asked a lot about how much to rely on data versus gut instinct when innovating the next big thing. I wrote about this extensively in my book Leapfrogging. The answer may surprise you. Disruptive Innovators Use Their Gut Apple never did…

How to See Your Hidden Assumptions

Successful strategy and innovation are about how fast you can become aware of your assumptions. When it comes to strategy and innovation, success depends on how fast you become aware of your assumptions and then modify them. But it’s a paradox:  You can’t see your most fundamental assumptions until you overcome them. This means that you…