Marketing is important for business professionals, teams, and organizations. Included in the quotes below are deep insights about how to apply marketing strategies in business.
It’s not what you sell that matters as much as how you sell it! –Brian Halligan
Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans. –Dharmesh Shah
Ignoring online marketing is like opening a business but not telling anyone. –KB Marketing Agency
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. –Beth Comstock
For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what’s happening in pop culture. –Bozoma Saint John
Integrated marketing offers opportunities to break through to consumers in new markets. –Betsy Holden
The best marketing doesn’t feel like marketing. –Tom Fishburne
To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves. –Michelle Stinson Ross
Business has only two functions — marketing and innovation. –Milan Kundera
Build something 100 people love, not something 1 million people kind of like. –Brian Chesky
When it comes to content, the best marketers know that self-promotion is good! –Kieran Flanagan
What separates good content from great content is a willingness to take risks and push the envelope. –Brian Halligan
Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience. –Ann Handley
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. –Robert Rose
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date. –David Beebe
Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. –Laura Fitton
Content builds relationships. Relationships are built on trust. Trust drives revenue. –Andrew Davis
Content marketing is the gap between what brands produce and what consumers actually want. –Michael Brenner
One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content. –Ellen Gomes
There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. –Michael Brenner
Instead of interrupting, work on attracting. –Dharmesh Shah
Just because you are the loudest, doesn’t make you right. –Brian Halligan
Content is king. –Bill Gates
Master the topic, the message, and the delivery. –Steve Jobs
Either write something worth reading or do something worth writing about. –Benjamin Franklin
It’s important to remember your competitor is only one mouse click away. –Douglas Warner III
Do what you do so well that they will want to see it again and bring their friends. –Walt Disney
Brand is just a perception, and perception will match reality over time. –Elon Musk
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
Marketing is really just about sharing your passion. –Michael Hyatt
Don’t push people to where you want to be; meet them where they are. –Meghan Keaney Anderson
People will ignore or skip anything they don’t like. So brands have to start making things they love. –Steve Pratt
Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands. –Mark Shapiro
Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company. –Christopher Betzter
A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. –Seth Godin
Products are made in the factory, but brands are created in the mind. –Walter Landor
Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations. –Allen P. Adamson
A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand. –Chet Baker
Your brand is what people say about you when you’re not in the room. –Jeff Bezos
Your brand is a story unfolding across all customer touch points. –Jonah Sachs
Recruiting great marketers should be your number one priority. –Kipp Bodnar
Do the right thing as marketers to build trust. –Jon Dick
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. –Amrita Sahasrabudhe
Good marketing makes the company look smart. Great marketing makes the customer feel smart. –Joe Chernov
Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it. –Lou Holtz
The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing. –The Innovator’s Toolkit
If you take a risk and it doesn’t go as planned, welcome to the club. –Fran Hauser
We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success. –Arianna Huffington
We need to stop interrupting what people are interested in and be what people are interested in. –Craig Davis
Speak to your audience in their language about what’s in their heart. –Jonathan Lister
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways. –Sam Balter
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. –Jay Baer
The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come. –Steve Jobs
You can’t sell anything if you can’t tell anything. –Beth Comstock
The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon. –Brandon Sanderson
Sometimes reality is too complex. Stories give it form. –Jean Luc Godard
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service. –Melinda Partin
Storytelling is the most powerful way to put ideas into the world today. –Robert McKee
And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling… good storytelling … is a vital component of a marketing campaign. –Gary Halbert
The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together. –Mitch Joel
Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness. –Krystal Wu
“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. –Andrew Delaney
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. –Gary Vaynerchuk
Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are. –Richie Norton
I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures. –Paul Barron
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. –Lori R. Taylor
Social media is about the people! Not about your business. Provide for the people and the people will provide you. –Matt Goulart
Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. –Bryan Weiner
Our head of social media is the customer. –McDonald’s
Don’t use social media to impress people; use it to impact people. –Dave Willis
Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability. –Meghan Keaney Anderson
Marketers need to build digital relationships and reputation before closing a sale. –Chris Brogan
Less is more. Keeping it simple takes time and effort. –Jeff Bullas
Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it. –David Meerman Scott
Content, in all its forms, is the single most critical element of any marketing campaign. –Rebecca Lieb
Inspiration is the most important part of our digital strategy. –Paull Young
Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell. –Hecate Strategy
Discoverability equals sales in the digital world. –Dev Chandan
Before you create any more ‘great content,’ figure out how you are going to market it first. –Joe Pulizzi & Newt Barrett
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. –Steve Jobs
The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not? –Jeff Bezos
Always deliver more than expected –Larry Page
Price is what you pay. Value is what you get. –Warren Buffet
Do what you do so well that they will want to see it again and bring their friends. –Walt Disney
The best marketing strategy ever: CARE. –Gary Vaynerchuk
Advertising works most effectively when it’s in line with what people are already trying to do. –Mark Zuckerberg
Control your expenses better than your competition. This is where you always find the competitive advantage. –Sam Walton
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. –Howard Schultz
Build something 100 people love, not something 1 million people kind of like. –Brian Chesky
Conversation with customers will increase sales, even if the product or service is never mentioned. –George Farris
Make your customer the hero of your stories. –Ann Handley
Instead of using technology to automate processes, think about using technology to enhance human interaction. –Tony Zambito
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. –Seth Godin
To build a long-term, successful enterprise, when you don’t close a sale, open a relationship. –Patricia Fripp
People don’t buy what you do, they buy why you do it. –Simon Sinek
Help your customers and you help your business. –Leo Burnett
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. –Peter Drucker
Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. –Bernard Kelvin Clive
Content Marketing is a commitment, not a campaign. –Jon Buscall
Content Marketing is all the Marketing that’s left. –Seth Godin
Content marketing is no longer a numbers game. It’s a game of relevance. –Jason Miller
Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. –David Beebe
Content is the atomic particle of all marketing. –Rebecca Lieb
Our job is not to create content. Our job is to change the world of the people who consume it. –Andrea Fryrear
Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. –Tim Frick
Content isn’t King, it’s the Kingdom. –Lee Odden
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay. –Seth Godin
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. –Erik Qualman
Social media allows big companies to act small again. –Jay Baer
Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. –Susan Cooper
Social media is about sociology and psychology more than technology. –Brian Solis
Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence. –Sean Gardner
Social media creates communities, not markets. –Don Schultz
Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you. –Bonnie Sainsbury
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. –Amy Jo Martin
Word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you. –Deborah Eastman
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. –Jeff Bezos
92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product. –Paul M. Rand
You will get more word of mouth from making people happy than anything else you could possibly do. –Jarod Kintz
We take most of the money that we could have spent on paid marketing and instead put it back into the customer experience. Then we let the customer be our marketing. Historically, our number-one growth driver has been from repeat customers and word-of-mouth. –Tony Hseih
Word-of-mouth marketing is a crucial component of organic growth for startups. –David Rusenko
Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. –Ekaterina Walter
Advertising brings in customers, but word-of-mouth brings in the best customers. –Jonah Berger
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. –Nick Woodman
The secret to marketing success is no secret at all: Word of mouth is all that matters. –Seth Godin
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. –Jeff Eisenberg
It’s hard to find things that won’t sell online. –Jeff Bezos
If content is king, then conversion is queen. –John Munsell
The Internet is becoming the town square for the global village of tomorrow. –Bill Gates
The future of retail is the integration of Internet and digital services with the retail network. –Charles Dunstone
Design like you are absolutely right, then optimize like you were wrong from the start. –Jordie van Rijn
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. –Rick Levine
We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth. –Gayle Fuguitt
A brand is a voice and a product is a souvenir. –Lisa Gansky
Be your own best customer. Live your customer’s lifestyle. –Milena Glimbovski
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. –Jeff Bezos
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. –Seth Godin
Your culture is your Brand. –Tony Hsieh
If people believe they share values with a company, they will stay loyal to the brand. –Howard Schultz
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. –Warren Buffett
A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is. –Scott Cook
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. –Philip Kotler
Just because you can measure everything doesn’t mean that you should. –W. Edward Deming
I know that half my ad dollars are wasted, I just don’t know which half. –John Wanamaker
Don’t be afraid to get creative and experiment with your marketing. –Mike Volpe
Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. –Dale Carnegie
No great marketing decisions have ever been made on qualitative data. –John Scully
Marketing is no longer about the stuff that you make, but about the stories you tell. –Seth Godin
Your brand is not what you sell. –John Iwata
Marketing is too important to be left to the marketing department. –David Packard
Targeting millennials is no better than targeting snake people. –Joel Windels
SEO is not something you do anymore. It’s what happens when you do everything else right. –Chad Pollitt
Marketing goes wrong when it is perceived by companies as a bolt-on activity. –Michael Perry
Make it simple, but significant. –Don Draper
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. –Ann Handley
Content is king, but distribution is queen. And she wears the pants. –Jonathan Perelman
The key ingredient to a better content experience is relevance. –Jason Miller
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. –Robert Rose
For those of you who think comedy won’t work for your brand, ask yourself: Will it work for your customers? –Tim Washer
Content is the reason search began in the first place. –Lee Odden
The key is, no matter what story you tell, make your buyer the hero. –Chris Brogan
Content is the atomic particle of all digital marketing. –Rebecca Lieb
People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. –Malorie Lucich
The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content. –Lee Odden
I am all for conversations, but you need to have a message. –Renee Blodgett
On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does. –David Meerman Scott
Publishing a stream of fragmented, unrelated posts on your social media channels is an easy way to lose followers – and credibility. This is a tactic that is easily said, and harder executed. Pay attention to industry news, read other people’s posts, and think before replying. –Will McInnes
Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share. –Shafqat Islam
Social media is about sociology and psychology more than technology. –Brian Solis
The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy. –Rand Fishkin
Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it. –Marc Mathieu
Good marketers see consumers as complete human beings with all the dimensions real people have. –Jonah Sachs
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. –Guy Kawasaki
Martin Luther King did not say ‘I have a mission statement’. –Simon Sinek
What helps people, helps business. –Leo Burnett
As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping’. –Jonathan Lister
The best marketing doesn’t feel like marketing. –Tom Fishburne
Increasingly, the mass marketing is turning into a mass of niches. –Chris Anderson
Banners have 99 problem and a click ain’t one. –Scott Sorokin
Content Marketing is a commitment, not a campaign. –Jon Buscall
Content marketing is the only marketing left. –Seth Godin
Your brand is so much more than what you sell. –Jon Iwata
The buyer journey is nothing more than a series of questions that must be answered. –IDC
Market like the year you are in! –Gary Vaynerchuck
Don’t find customers for your products, find products for your customers. –Seth Godin
Content is king, but distribution is queen and she wears the pants. –Jonathan Perelman
Make your marketing so useful, people will pay you for it. –Jay Baer
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. –Sergio Zyman
What really decides consumers to buy or not to buy is the content of your advertising, not its form. –David Ogilvy
The consumer is not a moron, she’s your wife. –David Ogilvy
The aim of marketing is to make selling superfluous. –Peter Drucker
If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. –Guy Kawasaki
Deadlines are the greatest source of inspiration. –Mark Twain
Markets are conversations. –The Cluetrain Manifesto
Marketing takes a day to learn and a lifetime to master. –Phil Kolter
Advertising in the final analysis should be news. If it is not news it is worthless. –Adolph Ochs
There is nothing more valuable than a spotless reputation. –William Shakespeare
Companies that speak in the language of the pitch are no longer speaking to anyone. –The Cluetrain Manifesto
Marketing is not anyone’s job… It’s everyone’s job! –Jack Welch
