7 Cs Compass Model Interactive App
7 Cs Compass Model is a template that can be used to explain the reason an organization is experiencing success or failure in the market. In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.
Description of 7 Cs Compass Model
Broadly speaking, the seven Cs are the seven factors that need to be considered when determining what about the organization either needs to be modified to improve market performance or maintained in order to preserve market position. The 7 Cs of the 7 Cs Compass Model incude:
- Corporation: This is the company model itself, which is either a for-profit or non-profit organization. In addition, the organization needs to consider who are its competitors within the industry and how the other Cs in this model compare to what they do. The 7 Cs Model emphasizes the importance of aligning marketing strategies with the broader goals of the organization.
- Commodity: The product or service the company sells to its clientele.
- Cost: How much it costs to create the product or service, in addition to how much it is sold for, the cost of the materials or resources used to create it and the cost to advertise and market it.
- Communication: The manner in which the product or service is marketed to the customer. This includes how it is advertised, sales promotions, and how much it is talked about in the community. Communication also refers to how efficiently and respectfully individuals within the organization speak with one another and how clearly information is transmitted from one person to the next.
- Channel: The paths through which the product or service is distributed to the customer.
- Consumer: The needs and desires of the customer as well as what kinds of educational materials they will need to be able to use the product or service, the type of warranty that is included, how safe the product production process is and how safe the product is to use. In order to improve their market position, the organization might consider offering additional product features to meet customer needs.
- Circumstances: External conditions that might have an effect on organizational functions or employees but are outside the control of any organizational member. These include the national and international environment (politics, policies, ethics, etc.), the weather, the economy, and social and cultural norms.
Encapsulated within the 7 Cs Compass Model is the Four Cs, which include customer focused success factors. These are commodity, cost, communication and channel. Notably, the Four C’s are the more customer-centric version of the Four P’s supply side model (i.e., product, price, place and promotion).
Tools & Templates
The 7 Cs Compass Model is often used in conjunction with the SWOT analysis to determine the strengths and weakness of the organization.
Praxie's Online 7 Cs Compass Model Tools & Templates
Unlike most traditional 7 Cs Compass Model techniques, Praxie’s online 7 Cs Compass Model collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.