SMART(ER) Goals stands for Specific, Measurable, Achievable, Relevant, Time-Bound, Evaluate and Re-Do. Setting SMART(ER) Goals helps to clarify ideas, focus individual or team efforts and efficiently use time and resources. Most importantly, using the SMART(ER) Goals framework sets the company up to succeed in achieving its goals. The following explains each part of the tool and how to best utilize it:
Specific – This first step should be viewed as a Mission Statement for the goal. It should answer the Who, What, Where, When and Why of the goal.
- Who needs to be involved in achieving the goal?
- What is the organization trying to accomplish (be specific)?
- Where is the location of the goal (not always necessary)?
- When should the goal be completed (this will be detailed further in the Time-Bound Section)?
- Why are you setting this goal?
Measurable – What metrics are going to be used to determine if the goal is met? This factor makes the goal tangible because it measures concrete progress.
Achievable – This section may require serious self-evaluation because in order to make the goal attainable. employees may be required to learn new skill or change old attitudes. If the team or its members don’t currently possess the skills required, you may need to focus additional time on what it would take in terms of resources and/or time to attain them.
Relevant – Relevance requires that the goal fits with the broader business goals of the company.
Time-Bound – If the goal lacks realistic time objectives, the chances of success decrease dramatically. It is important to provide target dates for all deliverables and decide if the goal can be accomplished within the time frame given.
As with anything, goals can change and be updated depending on the circumstances. Two additional parameters have been added over time enable goal-setters to update and improve their goals. They include the following:
Evaluate – It is important to constantly measure how your original goals measure up to reality.
Re-Do – If the original goals need amendments, simply re-do them.
It is important to ask a lot of questions during the SMART(ER) Goal setting process, because the answers will help the team fine-tune its strategy and create something that is actually achievable and more likely to be accomplished.




