SWOT Analysis Template

SWOT Analysis Template - Digital Online PowerPoint Software Tool

SWOT Analysis Interactive App

SWOT Analysis Best Practices

SWOT Analysis is a strategic planning tool that explores an organization’s internal and external environment, including strengths, weaknesses, opportunities, and threats.

More about SWOT Analysis

Description of SWOT Analysis

SWOT Analysis was originally introduced by Albert S. Humphrey in the 1960’s. Its simplicity has kept it a staple of business strategy and planning since just about every organization needs to understand its internal environment (strengths and weaknesses) as well as its external landscape (opportunities and threats).

Sometimes called an Internal-External Analysis (IE Analysis), SWOT analysis is used widely by many teams, organizations, and consultants to quickly assess the most relevant aspects of a company’s current and potential future strategy.

When creating your SWOT, consider the following questions:

  • Strengths: What are our internal core competencies and source of competitive differentiation?
  • Weaknesses: What internal capability gaps or weaknesses exist that might cause problems in the future?
  • Opportunities: What external market opportunities that we should pursue?
  • Threats: What external threats exists that we should address?

Existing organizations can use a SWOT analysis as part of their traditional planning processes. New ventures and start-ups can use SWOT analysis to gain insight into potentially future challenges and ways to create competitive differentiation. Even nonprofit organizations can use SWOT analysis. The goal is to create a simple structure that engages and aligns teams and organizations around the current state and future strategies and plans for the business.

Praxie's Online SWOT Analysis Tools & Templates

Business leaders and strategy teams looking to develop a strategic view of their own company should use a SWOT Analysis template to uncover key strengths, weaknesses, opportunities and threats standing in the way of the organization. The new online SWOT Analysis template from Praxie is a strategic planning tool that explores an organization’s internal and external environment, and is typically structured as a 2×2 matrix with each quadrant labelled according to the SWOT model – strengths, opportunities, weaknesses, and threats.  

When a SWOT Analysis tool is used in an online format, this again provides opportunities to bring in external evidence of specific data points and allows for a more collaborative working experience. Get started with our SWOT Analysis template. 

How to use it: 

  1. Enter responses for each of the SWOT areas (strengths, weaknesses, opportunities, and threats). 
  2. Gather data and information to inform your responses if possible. 
  3. Based on your SWOT Analysis, create an action plan to address your weaknesses, leverage your strengths, address threats, and capitalize on your opportunities. 

Unlike most traditional SWOT Analysis Strategy & Planning techniques, Praxie’s online SWOT Analysis collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.