Purpose Statement Training Video
The Purpose Statement defines the basic customer needs the organization exists to fulfill. Not associated with a definitive end point, time frame, or deadline, Purpose Statements essentially answer the question “what business are we in?” in a broad yet focused way.
Description of Purpose Statement
When developing a Purpose Statement, it is helpful to answer the following questions:
- What is the fundamental human need we are fulfilling?
- What would the world lose if our business ceased to exist?
- Why is our business important?
It is best to avoid sterile descriptions like “we exist to make X products and sell them to Y customers”. A good Purpose Statement is broad, fundamental, inspirational and enduring; it captures the essence of the organization and serves to guide the business for decades.
Praxie's Online Purpose Statement Tools & Templates
Business strategists and senior leaders looking to drive internal buy-in for a particular initiative, or are simply trying to impress upon clients and employees the company’s “reason for being”, should look to amplify the company’s purpose. To do this, business leaders can leverage the new online Purpose Statement Template from Praxie. Purpose Statements are typically written as 1-2 short sentences and often communicated within presentations, reports, and other strategic documents. The Purpose Statement defines the basic customer needs the organization exists to fulfil. Not associated with a definitive end point, time frame, or deadline, Purpose Statements essentially answer the question “what business are we in?” in a broad yet focused way. Get started with our Purpose Statement template.
How to use it:
- Answer the questions to help you understand your purpose.
- Based on your responses, write your purpose statement as a 1-2 sentence statement that describes the core reason your organization exists.
- Create an action plan for creating your purpose statement.
Unlike most traditional Purpose Statement templates, Praxie’s online Purpose Statement collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.