Key Outcome Indicators show clear indications of how an organization is doing as measured by quantifiable metrics. Outcome indicators allow managers and leaders to view the current results of the organization and take action that will cultivate change and improve performance.
The following guidelines can be used to develop Key Outcome Indicators:
- The first step in creating Key Outcome Indicators is to define your business strategy. By collecting feedback from all functions within an organization, one can start to understand the different and ideally complementary goals that exist, and then determine what to measure to quantify these goals.
- Depending on the specific strategies and goals, it can be important to identify the different time frames for each, to determine whether some outcome should be looked at in the short term (daily, weekly, monthly) or some should be tracked over the long term (quarterly, bi-annually, annually).
- Define specific Key Outcome Indicators by considering:
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- The desired outcome
- The process by which to measure progress
- Ways to influence the outcome
- When to check in and review the progress leading up to the desired outcome
- Ensure the Key Outcome Indicators include both Leading Indicators and also Lagging Indicators in order to create a holistic picture of overall organizational performance
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- Lagging indicators help measure past performance as an measure of what’s working, current capabilities that could be leveraged, and historic results.
- Leading indicators provide information that offer insight into future performance and potential actions.
Key Outcome Indicators can be used in various departments such as sales, finance, customer service, operations and marketing to measure the performance of a specific plan. For example, in sales, Key Outcome Indicators would measure the number of new contracts signed or the net sales-percentage growth. In finance, they would measure growth in revenue and net profit margin. Regardless of department, Key Outcome Indicators provide measurements to determine the current state, and then what is needed to reach desired results.
Implementing Key Outcome Indicators in an organization creates a structure of accountability and expectations that data should guide insights and decisions.




