Baker’s Four Strategies of Influence Video
Baker’s 4 Strategies of Influence are four different persuasion methods that can be used for a variety of purposes. Baker’s strategies are broken down into two main styles and two approaches. Push styles are more assertive methods for proving a point. By contrast, pull styles involve using more subtle persuasion tactics. The logic approach requires the use of hard facts and figures to provide a rationale for the argument the individual is making. An individual could also use the emotional approach, which involves playing on people’s emotions in order to persuade them of your reasoning. The styles and approaches are used to make different combinations of tactics. In order to use Baker’s strategies effectively, the individual must be able to accurately assess the situation to determine which strategy is most appropriate.
Description of Baker’s Four Strategies of Influence
Baker’s 4 Strategies of Influence are comprised of four combinations of persuasion strategies. As such, the individual who uses a certain strategy assumes one of four identities: Investigator, Calculator, Motivator and Collaborator.
- Investigator: This persuasion strategy is a combination of the push style and the logic approach. This approach involves very carefully and sometimes aggressively arguing a point in a very well-outlined manner. Additionally, for every point that is mentioned, individuals have specific facts or data to back up their arguments. The more detail involved in the argument, the more credible it seems.
- Calculator: This tactic involves merging a pull style with the logical approach. An individual using this style takes a less assertive approach, and instead argues their points by highlighting the constructive parts of their arguments and the illogical points of their opponent. These individuals also use data to support their arguments where possible.
- Motivator: Mixing a push style with an emotional approach yields the motivator tactic. Like an inspirational speaker, the motivator uses vision to inspire individuals to believe in their causes. When trying to persuade others of the utility of a concept, the motivator uses a sentimental approach that draws upon important societal and humanitarian values such as strong character and morality.
- Collaborator: The final type of persuasion method is a composite of a pull style with an emotional approach. More specifically, collaborators engage individuals’ emotions by including them in the decision-making process. Emotions get involved because the individual feels as though they are invested in the outcome.
Praxie's Online Baker’s Four Strategies of Influence Tools & Templates
A strategy team looking to build a particular business case or sell a client on a new project needs to consider how best to influence a specific stakeholder to move them to decide which is beneficial to the strategy team and the business overall. By using the new online Baker’s 4 Strategies of Influence template from Praxie, a strategy team can develop an approach which is tailored to influence the widest variety of decision makers inside and outside of an organization. Importantly, you must not forget that you may have to influence different decision makers in a variety of ways or blend various approaches to get your way. With this in mind, strategy teams that use the Baker’s 4 Strategies of Influence template can develop messaging and strategies which resonate with each of the key decision influencer identities.
Get started with our Baker’s 4 Strategies of Influence template.
How to use it:
- Review each Strategy of Influence.
- List specific strategies you can use within a style or across styles for your specific situation, project, team, or organization.
- Create an action plan based on defining your strategies of influence, gaining input on your strategies, and implementing the strategies for your given situation, project, team, or organization.
Unlike most traditional Strategies of Influence techniques, Praxie’s online Four Strategies of Influence tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.