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Strategic Goals are the high-level, overarching objectives that an organization sets out to achieve over a set timeframe. They articulate what the organization plans to do to fulfill its mission and vision, and they form the foundation for designing and implementing strategic initiatives, which are the actual projects and programs that get implemented in service of accomplishing the Strategic Goals.
Description of Strategic Goals
Strategic Goals represent the desired conditions the organization has identified for itself that are critical for its future success and are most often articulated at the culmination of a strategic planning process. Based upon a comprehensive analysis of its strengths, opportunities, weaknesses, threats and environmental factors, executive leaders must derive accurate implications and logically deduce what an organization needs to do to move forward strategically to compete effectively in its markets, and then articulate that in a succinct and compelling manner. The Strategic Goals look both upward and downward, in that they communicate the future direction of the organization, tied to the overall vision, but also set the stage for designing the initiatives, operational activities and key performance indicators (KPIs) that are all set into motion based on accomplishing the Strategic Goals.
Praxie's Online Strategic Goals Tools & Templates
Strategy teams must help the business or organization define its Strategic Goals. The new online Strategic Goals template from Praxie helps teams represent the desired conditions the organization has identified for itself that are critical for its future success and are most often articulated at the culmination of a strategic planning process. Strategic goals can include things like improve customer satisfaction, decrease the number of product returns, increase net promoter score, reduce response time to complaints, etc. Ultimately, strategic goals help elevate the performance of the business and ideally lead to greater revenue. Get started with our Strategic Goals template.
How to use it:
- Enter your vision and mission statement to ensure your strategic goals are aligned to your future focus.
- List your strategic goals.
- Outline each by describing the goal, listing KPIs, defining the timeframe for the goal, and identifying any barriers that may need to be overcome to achieve the goal in the specific timeframe.
- Create an action plan based on creating your Strategic Goals.
Unlike most traditional Strategic Goals techniques, Praxie’s online Strategic Goals collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.