What is a Strategy Uncertainty Map, and what are best practices, tools and online templates for teams and organizations?
Definition of Strategy Uncertainty Mapping
A Strategy Uncertainty Map is a model that is used to navigate uncertain situations inevitably encountered during the strategy or innovation process. The uncertainty map explains why uncertainty occurs, how it will change throughout the strategy or innovation process, and how project leaders can harness uncertainty to make the most informed decisions. An uncertainty map lays out what managerial skills will be needed to handle different degrees of uncertainty encountered throughout the process by categorizing uncertainty along two dimensions: uncertainty about means and uncertainty about ends.
Description of Uncertainty Map
An Uncertainty Map categorizes project activities during periods of innovation along two dimensions:
Uncertainty about ends refers to the output or the projects for which the goals have not been clearly established. Uncertainty about means denotes unknown methods for achieving project goals and uncertainty about the processes.
During the uncertainty mapping process, a 2 x 2 framework is created that consists of four types of uncertainty that a project can fall into: exploratory, developmental engineering, applications engineering, or certainty. Uncertainty maps are beneficial tools because they provide a clear way of managing projects as well as acting as a easily digestible presentation tool for senior leaders or project team members.
The four quadrants in detail include:
Quadrant 1: Exploratory-projects where there is uncertainty regarding both the goals and the means for accomplishing them. For example, project leaders might not know how to navigate a new market, handle a new client base or operate unfamiliar technologies needed for project completion.
Quadrant 2: Developmental Engineering-projects in this category have clearly defined goals but no straightforward path for bringing them about. For example, if an organization is developing a new procedure to address an inefficient process, they may generate a number of possible solutions. Even though the goal is explicit, there are several different ways that it can be accomplished. In situations such as these, the project leader will have to decide which of the potential solutions is the best one to pursue.
Quadrant 3: Applications Engineering-projects where several resources exist for accomplish goals that have not been established yet. Specifically, the project team might know what technologies they will use to create a product or improve a procedure but do not know what market would be the best to enter in order to sell their improved product or service, or how to use the technology to accrue the most profit.
Quadrant 4: Certainty projects have clearly defined goals and a well-thought out plan for allocating resources to accomplish them. Generally, managers are looking for ways to improve the appearance or streamline the technology of projects that fall into this category or create new projects entirely. In this case, it is especially important for managers to be able to make quick decisions so that their company is able to beat their competition to putting a more efficient product on the market.
Tools & Templates
A Strategy Uncertainty Map can be created using a variety of tools, from documents to spreadsheets. If the map is being created for a presentation, most teams use presentation software since the maps tend to be visual representations of the overall project portfolio.
upBOARD's Online Strategy Uncertainty Map Tools & Templates
Unlike most traditional Uncertainty Mapping techniques, upBOARD’s online Strategy Uncertainty Map collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.
Learn more about upBOARD’s portfolio of other business strategy best practice tools and templates, including:
2 X 2 Matrix, ADL Matrix, Affinity Diagrams, Baker’s 4 Strategies of Influence, Balanced Scorecard, Benchmarking, Blue Ocean Strategy, Bowman Strategy Clock, Build-Measure-Learn Feedback Loop, Business Model Canvas, CAGE Distance Framework, Competitive Analysis, Competitive Landscape Analysis, Contingency Planning, Core Competence Analysis, Critical Success Factors, Discovery Driven Planning, Economic Value Added, First Mover Advantage, Five Forces Model, Force Field Analysis, Gap Analysis, GE McKinsey 9-Box Matrix, Go To Market Strategy, Hambrick & Frederickson’s Strategy Diamond, Hedgehog Model, Hook Model of Behavioral Design, Hoshin Planning System, Kay’s Distinctive Capabilities Framework, Key Outcome Indicators, Kotler’s Five Product Levels Model, Kotler’s Pricing Strategies, Lafley & Martin’s Five Step Strategy Model, McKinsey 7S Model, McKinsey’s Seven Degrees of Freedom for Growth, Mergers & Acquisitions, Mission Statements, Mullin’s Seven Domains Model, OGSM Framework, Ohmae’s 3-C’s Model, Partner Relationship Management, PEST Analysis, PESTLE Analysis, Porter’s Diamond, Portfolio Management, Purpose Statements, Pyramid of Purpose, Scenario Planning, Simonson & Rosen’s Influence Mix, SMART Performance Metrics, SMARTER Goals, SOAR, Strategic Goals, Strategy Map, Strategy Roadmap, Strategy Uncertainty Map, SWOT Analysis, TOWS Matrix, Triple Bottom Line, USP Analysis, Value Chain Analysis, Value Disciplines Model, Value Net Model, Values Statement, Vision Statements, VRIO Analysis, and Weisbord’s Six-Box Model.