Startup Pitch Template

Business Case Development Interactive App

Startup Pitch Best Practices

A Startup Pitch Deck is a brief slide presentation designed to educate potential investors, customers, suppliers and partners on your business plan. It should be a strong and engaging presentation that persuades them to choose your startup over other potential businesses to support. The presentation is usually 10-20 slides long and should contain your metrics and vision for the company.

More about Startup Pitch Deck

Description of a Startup Pitch Deck

In order to develop the perfect startup pitch, you need to start by asking the right startup pitch questions. Startups that follow a template with these 10 questions are better able to drive a successful business and innovation strategy. These questions can also be used by corporate ventures teams to evaluate a new venture or startup.

Here are the most important things to look for when evaluating a startup pitch (or that can be used as a guide to create a high-power presentation if you need to create a pitch for a new business concept):

  1. The Big Idea – What’s the big idea, big vision, or disruption that will be achieved?
  2. Target Market – Is the target customer or market clearly defined? Is it a large and growing future market?
  3. Problem or Need – Is the problem or need big and significant? Is the customer pain-point clear and undeniable?
  4. 10x Solution – Does the solution provide a true 10x+ step-change (better, faster, cheaper, etc.)?
  5. Business Model – Is there a compelling business model that shows how value will be created and driven over time?
  6. Minimal Viable Product (MVP) – Has the MVP tested key assumptions that clearly validate the opportunity?
  7. Competitive Advantage – Is the competition understood and does the value proposition show clear differentiation?
  8. Financials – Is the financial model clear (costs, required investments, time to breakeven, growth rates, etc.)?
  9. Strategic Fit – Does the idea significantly advance the organization’s business strategy?
  10. The Ask – Does the request for funding or other “asks” make sense?

Innovation teams from big companies who are looking for a technology or company to invest in, to pilot a project with, or to possibly acquire will be looking for answers to these questions. There are a lot of great examples of pitches out there that include many of these elements. Sometimes the difference between what seems like a good idea and a truly great one is how well it’s framed and communicated.

Whatever side of the table you’re on, disruptive innovators want the same thing: a big idea that solves a big problem that changes the world. A good pitch shows what’s possible and how it could actually become reality.

Praxie's Online Startup Pitch Deck Tools & Templates

A Startup Pitch Deck is usually given in the form of a slide presentation or a written document. As such, it requires document or presentation software. In order to identify the needs that the proposed project or task will fulfill, consider conducting a gap analysis or SWOT analysis. A cost-benefit analysis is also recommended to identify potential risks and rewards of the proposed project. Get started by using Praxie’s Startup Pitch Deck template. 

How to use it:

  1. Use your analyses to answer the questions in the deck
  2. Analyze the results – what is the data telling you?
  3. Create eye-catching slides with the data you uncover

Unlike most traditional Startup Pitch Deck techniques, Praxie’s Startup Pitch Deck template allows any team or organization to instantly begin working collaboratively.