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A Disruptive Innovation is one that uses new technologies or business models to make existing products and services accessible to the market. To be considered disruptive, the product or service should be made more affordable, targeted to a less profitable or untapped segment of the market, or benefit all of the parties in a network or business model in a new way.
Description of Disruptive Innovation
Typically, Disruptive Innovations come about because mature companies innovate beyond what their customers actually need. As a result, companies must charge an exorbitant price for an overly complicated product or service that a very small portion of the market actually needs or uses. Consequently, there is a significant portion of the market that the company does not profit from and space exists for competing organizations to create simpler products or services that better meet the needs of this untapped market.
Disruptive innovations tend to be created more in start-up companies than larger organizations. Established businesses are more interested in creating innovations that can sustain their companies versus cannibalize their existing products and services. Creating disruptive innovations requires a resource investment, although these products and services are generally not profitable from their start. Further, it is harder to get stakeholder buy-in for these innovations because they would rather invest these same resources in cutting-edge products and services that would help create a competitive advantage for their existing solutions.
Praxie's Online Disruptive Innovation Tools & Templates
Unlike most traditional Disruptive Innovation processes, Praxie’s online Disruptive Innovation tools allow any team or organization to instantly begin working with our web templates and input forms.
The tools that can be used for Disruptive Innovation are often tied to approaches like Lean Startup, Discovery Driven Planning, Design Thinking and other front-end innovation processes. Remember that to be considered disruptive, the product or service should be Desirable, Viable and Feasible. Get started with our Disruptive Innovation template.
How to use it:
- List your disruptive ideas.
- Use a 1-10 score to determine if an innovation has disruptive potential.
- Create an action plan focused on setting up your innovation process so it supports Disruptive Innovation.
Our digital platform goes far beyond other software tools by including progress dashboards, data integration from existing documents or other SaaS software, elegant intuitive designs, and full access on any desktop or mobile device.