A Customer Persona is marketing tool used to project and illustrate, in graphic form, an individual’s lifestyle habits, preferences, motivations, demographic background, and other key personality traits that are based on customer research and are intended to represent a broader customer segment of great importance to the company.
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Innovation Software Modules
Open Innovation
Innovation Culture
Portfolio Management
Growth Platforms Manager
Software Program Manager
Key Performance Indicators (KPI) Dashboard
Brainstorming Process
RACI Manager Software App
UAT - User Acceptance Testing
70-20-10 Rule
Agile Innovation Process
Benchmarking
Business Case Development
Business Model Canvas
Competitive Analysis
Competitive Analysis is the process of identifying your company’s competitors and evaluating their strategies in order to reveal their relative strengths and weaknesses and discover opportunities for how to position your company to achieve competitive advantage.
Concept Screening
Concept Testing
Concept Testing is the process of using surveys, interviews, or other means to test consumer acceptance of a new product idea prior to introducing a new product to the market.
Context Canvas
Critical Success Factors
Crossing the Chasm
Crowdsourcing
Customer Empathy Map
Customer Persona
Customer Problem Statements
A Customer Problem Statement is a detailed description of an issue that needs to be addressed by a problem-solving team. It is written to focus the team at the beginning, keep the team on track during the innovation project, and to confirm that the team delivered an appropriate solution that addresses a real customer need at the end of the project.
Discovery Driven Planning
Disruptive Innovation
Empathy Interviews
Ethnographic Research
Experiment Canvas
Five Whys Process
Focus Groups
Go To Market Strategy
Innovation Horizons Model
Innovation Matrix
Innovation Roadmap
Jobs to be Done
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
Key Performance Indicators (KPIs)
Leading & Lagging Indicators
Listening Hats
Market Segmentation
Market Segmentation is the process of dividing a market into specific customer segments or groups that are defined around a common yet distinguishable set of characteristics, and helps marketers isolate which target customers will be positively influenced by a potential marketing or promotional strategy.
Market Sizing
Market Sizing is the process of estimating the size of a market and evaluating market trends to enable a company to make sound strategic decisions about its product investments and accurately predict growth targets.
Minimum Viable Product
Outcome Driven Innovation
Painstorming
Portfolio Management
Rapid Prototyping
Rapid Prototyping is a process for quickly creating mock-ups, models, or renderings of a product, service, process, or business model.
S-Curve Mapping
SCAMPER
SMART Performance Metrics
SMART(ER) Goals
Strategic Goals
Strategy Map
Strategy Roadmap
SWOT Analysis
Technology Life Cycle Model
Teece’s Win-Lose Innovation Model
Teece’s Win-Lose Innovation Model describes the steps that organizations can take to ensure that they actually profit from their innovative products and services before competition replicates the product and pulls ahead in bottom-line performance. This model focuses on how an organization can obtain the proper legal protection to prevent this scenario from occurring.
Trend Mapping
Trend Mapping is the process of graphically illustrating the key trends affecting the market in which a business operates. A Trend Map is a tool designed to help individuals increase their knowledge of the relevant context, external developments, and changes over time relevant to the market and the business’ products and services in that market.
Value Proposition
A Value Proposition is a strategic statement that defines the customer segments a company intends to target, the customer needs it intends to serve, and how it will do so competitively and profitably.
Value Proposition Canvas
Voice of the Customer Table
White Space Innovation
Our Customers Achieve Great Results


Almost overnight Praxie created a customized solution for our 100 member organizations across Canada to drive strategy and innovation. The Praxie team provided expert guidance and amazing support to our internal team and users.

Praxie’s innovation solution stood out from other options because it can be customized so quickly to fit our exact process requirements. Plus, it’s incredibly easy to use and manage.

I would heartily recommend the Praxie team to any organization seeking to seriously undertake a lasting and successful innovation process.
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Your Innovation Practice Lead

Soren Kaplan has been recognized by Business Insider and Thinkers50 as one of the world’s top thought leaders in business strategy, innovation and the consulting industry. Soren is also a Wall Street Journal bestselling and award winning author of two books, an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business, a columnist for Inc. Magazine, and a globally recognized keynote speaker. He has consulted to and advised Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, 3M, Medtronic, Roche, Philips, Cisco, Visa, Nucor, McKesson, Ascension Health, Cigna, CSAA Insurance Group, the American Nurses Association, AARP, and numerous others.
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